Amira Lashes LLC | Application Preview
Amira Lashes LLC is seeking government grants to support its operations, primarily focusing on fulfilling a commitment to IPSY, a renowned beauty subscription service. The funding will help cover costs related to inventory needed for this partnership.
The company's business plan aims to evolve into a comprehensive source for lash products. Currently offering only five styles, Amira Lashes intends to expand its offerings to include essential items like mascaras and tweezers, thereby enhancing customer retention. Future aspirations include selling products in major retailers such as Target and Ulta Beauty.
The justification for funding highlights the growing lash extension industry, projected to reach $1.5 billion in annual revenue within five years. Amira Lashes sets itself apart by specializing in soft cotton band lashes designed to fit various eye shapes. They have a solid partnership with IPSY, which boasts a customer base of around 6 million, promising substantial exposure for their brand.
Amira faces competition from companies like Lilly Lashes, Kiss USA, and House of Lashes, but claims a competitive advantage through its commitment to quality and affordability. Their slogan, "Be as Bold as Your Lashes," reflects an inclusive brand ethos that targets a diverse audience. Additionally, their lashes are built for durability, lasting up to 25 uses and providing value for customers through their well-priced products.
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General Information
Business Registration Number: 862437357
Location: Atlanta, GA, United States
Length of Operation: 2
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
We currently have offers on the table from a very popular beauty subscription company (IPSY) that we've already committed to. Their main goal to help build small beauty businesses like ours. In our contract, it states that they will purchase product from us and repay us with a co-op to offset the cost of goods. This co-op does not cover the full amount that will be spent on inventory. The funding would go mainly to this operation.
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Business Plan
The overall objective is to become a one stop shop for lashes. Currently, we only have five lash styles. In order for us to achieve customer retention, it's imperative that we carry everything needed for a flawless lash application experience. This would include the addition of mascaras, tweezers, lash rulers, and precision sets. We'd also like to eventually sell our products in American Retail Corporations such as Target and Ulta Beauty. The lash extension culture has become a common fit into the everyday life of the average woman. At its rapid growth rate, the industry has an expected annual revenue of $1.5 billion within the next five years. What separates us from the rest is that we specialize in the creation of soft cotton band lashes — bendable to and suitable for everyone's eye shape. Secondly, we've committed to an ongoing partnership with IPSY, a major beauty subscription company. Their network consists of about 6M customers. Collaborating with them will bring major exposure to our business as its their mission to grow small brands. If investors invest in Amira Lashes, it truly won't be a waste.
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Self Identified Competition
Our top three competitors would be Lilly Lashes, Kiss USA and House of Lashes. We share manufacturers with the first two businesses mentioned. Our method is simple: Quality + Aesthetics. It is our belief that quality shouldn't come with a huge price tag and neither should quality lashes. We came up with the slogan 'Be as Bold as Your Lashes' to encourage people in the beauty community that their power comes from within. It was our mission to create a beauty brand that not limited to but inclusive to people of all races, ages, and genders, and sexualities. Another good attribute about our lashes is that they last up to 25 wears. We price our lashes accordingly, so you'll get your money's worth. Our customers can achieve many looks with our lashes due to their durability. Each lash is sealed with a soft cotton band that will sit comfortable on top of the lash line.
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