Silver and Crystal Gallery, Inc. DBA Lijo Decor | Application Preview
Silver and Crystal Gallery, Inc., operating as Lijo Decor, is requesting government grant funding to enhance their business operations. The funds will be utilized to source and purchase additional items for private labeling on Amazon and their website. This investment will cover costs related to launching, producing, and advertising these new items, as well as expanding their current product lines.
The business plan involves a significant expansion focused on introducing more private label products while maintaining exclusive relationships with established brands already represented on Amazon.
Lijo Decor emphasizes its status as a family-owned business that has developed a strong infrastructure through hard work and honesty. The company prides itself on a deep understanding of the e-commerce landscape, particularly in adapting quickly to changes on Amazon.
In terms of competition, they acknowledge rivals such as Kitchen Clique, Wayfair, and A Boutique for All, noting that while these competitors carry similar products, Lijo Decor has a competitive edge. Kitchen Clique's focus on physical storefronts limits their online presence, Wayfair’s non-participation in Fulfillment by Amazon (FBA) presents a disadvantage, and A Boutique for All's disregard for vendor agreements can alienate suppliers.
Overall, the application argues for funding approval based on the company’s commitment to growth, integrity, and strategic advantages in the online market.
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General Information
Business Registration Number: 260385452
Location: lakewood, NJ, United States
Length of Operation: 15
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
We are looking for funds to source and purchase additional items to sell as private label on amazon and on the web. This requires capital to launch, produce, advertise etc. We would also use the capital to invest in additional products from the lines we currently carry.
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Business Plan
We are planning to expand with a lot of private label items in addition to representing other well established brands on amazon (which we already do and have exclusive relationships with) We are a family owned company, built from the bottom up. We are HARD workers and extremely honest. We have built up a strong infrastructure and understand the ins and outs of selling on amazon/ecommerce very well. We are able to continuously adapt to the ever changing online environment especially on amazon!
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Self Identified Competition
Kitchen Clique - carries a lot of the brands that we do - a lot of high end tableware Wayfair - is much bigger than us but we carry a lot of the same items A Boutique for All sells a lot of the same brands we carry on amazon Kitchen Clique does a decent job but because they have multiple store fronts which is the bulk of their business they are more focused on that than the online parts. Wayfair does not do FBA on amazon which is a big disadvantage for what we are focus on A boutique for All does not follow the rules (lets say MAP for example) and burns bridges with vendors because of that.
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Contact Applicant
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