Ash + Pine Photo Co LLC | Application Preview
Ash + Pine Photo Co LLC is seeking government grants to support several ambitious goals. The funding will be used primarily for furthering education in photography, developing a comprehensive marketing strategy, and upgrading equipment to enhance service quality and deliver outstanding results to clients.
The business plan focuses on professional growth through education, which is essential for delivering exceptional service and high-quality products. The company aims to establish a broader marketing outreach throughout Connecticut to significantly expand its client base. This expansion may eventually lead to hiring additional photographers under the brand.
The applicant emphasizes a strong entrepreneurial spirit, highlighting how the business was built from the ground up. The owner is deeply committed to the venture, having devoted considerable time and resources to mastering photography and improving customer service. She expresses a strong belief in her dream and the potential success of the business, alongside a desire to give back to the community once financially established.
When considering competition, the main rivals include established brands such as JC Penny Portraits, Lifetouch Inc., and Walmart Portrait Studios, known for their low-cost packages and convenience. However, Ash + Pine Photo Co differentiates itself through a highly personalized approach. The owner manages the entire client experience, from initial contact and planning to styling advice and session execution. Each photography session is tailored to the client's unique vision and story, offering a level of customization that larger corporations typically do not provide. This personalized service positions Ash + Pine Photo Co favorably against its competitors.
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General Information
Business Registration Number: 85-3291753
Location: Cromwell, CT, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
I would like to use the funding to invest in furthering my education in my field, to create a larger marketing strategy, and to upgrade my equipment in order to provide a superior service and final product for my clients.
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Business Plan
I plan to grow my business by investing in my education in my craft so that I can provide my clients with an excellent service and an excellent final product. I also plan to invest in a marketing strategy to expand my reach all over the state of Connecticut, enough so that I may widen my client base substantially enough that I can be in a position to begin to employ other photographers under my brand to grow even further. Investors should invest in me, because of my entrepreneurial spirit. I pour every ounce of my heart and soul into my business; one that I built from scratch from absolutely nothing. When I began, I was just a woman with a camera and a dream. I have spent thousands of hours learning my craft, honing my skills, and perfecting my customer service. My business is 100 percent ME to the core. I have given it everything I have, and I am prepared to give it as much as I am possibly able to in order to see it grow and flourish. I believe in this dream, and I know that I can bring it to its full potential. With the help of an investor, I believe I will have to opportunity to bring it there. I want to serve my community, and eventually I'd like to be in a financial position to be able to give back to it. All I need is someone to believe in me as much as I believe in myself, and I know that I can grow this venture into what I know it can be.
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Self Identified Competition
My top 3 competitors would be major brands such as JC Penny Portraits, Lifetouch Inc., and Walmart Portrait Studios. These brands offer the convenience of providing a studio setting to their clients, and an array of packages including prints that are available at an extremely low cost. Lifetouch is the leading photography company that takes portraits of school aged children every year, and clients are usually inclined to buy them. Walmart also offers the low session and print cost just like the department stores do, so that they may cater to wider variety of clients and budgets. The difference between companies like these and my brand are that I create the entire client experience from start to finish. As soon as my client makes contact with me, the planning process begins. I help them to envision their location choices for their session. I provide them with my pricing guide to select their package from, and I offer custom package options as well. After we have selected a package and location, I help to style my clients for their session, and I give them a guide on what to expect for their session and what they can expect from me in terms of gallery delivery afterwards. I provide a fully customized experience to fit each and every client's vision and style with their goals for their session in mind. I guide them on posing, and each one of my sessions tells a unique story to who they are. My brand embodies who I am, and my clients are investing in me and my vision for their session that I can create for them when they bring me on as their photographer. What I do is much more personalized than what is done in a studio setting in a big brand name department store.
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Contact Applicant
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