ARTIST TITLE | Application Preview
ARTIST TITLE is seeking government grants to support various operational expenses including production costs for educational video content, travel and speaking fees for art shows, inventory space, legal fees, and marketing initiatives. These funds will enable the business to enhance its educational outreach and customer engagement through multiple channels.
The business plan outlines a comprehensive strategy to connect with customers via a well-maintained website, an engaging email newsletter, and targeted advertising on platforms like Google, Facebook, Instagram, TikTok, and Spotify. Additionally, ARTIST TITLE will utilize its YouTube channel to produce educational videos and a podcast that highlights artists and curated exhibits. They plan to enhance visibility and establish authority in the art investing and collecting space by hiring a PR representative to secure speaking engagements at relevant events. As the business grows, it aims to target major art fairs and eventually establish an annual virtual art fair to connect artists and collectors.
The rationale for approving funding emphasizes ARTIST TITLE's potential as a pioneering venture that uniquely bridges emerging artists with new collectors and investors through educational resources, setting it apart from competitors. It faces challenges from organizations like Visionary Art Collective, PxP Contemporary, and Platform, but its dual approach of using video content and a podcast gives it a distinct competitive advantage. ARTIST TITLE aims to create a comprehensive educational environment for aspiring art collectors and investors, offering practical guidance for success in the art market.
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General Information
Business Registration Number: 86-1319178
Location: Los Angeles, CA, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
Expenses include and not limited to : • Materials and production costs for educational video content • Art fair, exhibition, conference, speaking fees and travel costs • Inventory space for products • Legal fees for art attorney • Marketing & promotional spending • PR costs • Cost of artwork, materials and products for art investing purchases • Ongoing website maintenance and cost
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Business Plan
ARTIST TITLE will communicate with customers via its website supported by an email newsletter, targeted Google, Facebook, Instagram, TikTok and Spotify ads, social media, and in person at art exhibits/art fairs/pop up shows. ARTIST TITLE will also engage with customers through their YouTube Channel by generating video content on education around art collecting, investing and design while producing a Podcast featuring artists and their work in curated exhibits. Lastly, ARTIST TITLE will hire a PR rep to book speaking engagements, webinars, seminars and conferences on art investing & collecting education while harnessing current relationships with AIGA Design and Los Angeles County Museum of Art for opportunities. As business grows, ARTIST TITLE will advertise in target markets especially in advance of focused art fairs including Art Basel, La Biennale Paris, FRIEZE Art Fair, FIAC, LA Art Show, ARCOmadrid and the Met Gala. As funds provide, ARTIST TITLE will establish an annual virtual online art fair partnering with targeted art galleries, design studios, furniture builders and interior design experts aiming to pioneer the market as an annual virtual art fair. ARTIST TITLE is a successful business venture investors will want to invest in as the idea is unique in that it is the first art gallery establishing emerging artists and emerging art collectors/investors through educational content offering step by step instruction guiding them to success as well as aiming to pioneer the market with an annual virtual art fair.
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Self Identified Competition
1. Visionary Art Collective is a Contemporary Art & Education collective based in Brooklyn offering call for artists exhibitions, workshops and resource directory. 2. PxP Contemporary is an online art gallery supporting emerging contemporary artists with a portion of their sales going to charity. 3. Platform is an ecommerce destination bringing deep art-world expertise to a new generation of collectors and art enthusiasts offering a new selection of contemporary artwork from top independent galleries and artist available for a limited time each month. ARTIST TITLE is unique from each competitor as it will use both video generated content on its YouTube channel and a podcast to establish emerging art collectors and investors by educating those who wish to add value to their lives as well and those who seek greater access to affordable investment opportunities.
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Contact Applicant
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