Top Form Psychology | Application Preview
Top Form Psychology is seeking government grants to secure funding for office space rental and essential furnishings, including desks, seating, cabinetry, a printer, and computers. The business aims to establish itself in the first year through networking and marketing. Revenue generated from client services will later be reinvested to hire additional practitioners specializing in sport and performance therapy. Within five years, the plan includes expanding services to include organizational workshops, physical therapy, and assessments for professional sports teams.
The need for funding is underscored by the increasing focus on mental health in America. As a black-owned private practice, Top Form Psychology addresses a significant gap in therapy services, especially in providing safe spaces for clients in need of mental health support.
In terms of competition, Top Form Psychology faces several other providers. Inspire Wellness offers similar therapies without a dedicated sport psychology practitioner. John E. Macri, Ph.D., has a PhD but lacks sport-specific experience and uses clinical training rather than certified mental performance techniques. Premier Sport Psychology is based in the Midwest, presenting geographical competition.
The clinic's competitive edge is Dr. Marissa Norman, a highly qualified Sport Psychologist with a master's degree in Sport and Exercise Psychology and a Doctoral degree in Clinical Psychology. As a Certified Mental Performance Consultant with extensive experience working with athletes from various backgrounds, she stands out in the field. Her credentials, licensure across multiple states, and her status as a woman of color add to the clinic's unique value proposition, particularly on the East Coast where such specialized expertise is rare.
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General Information
Business Registration Number: 87-2392369
Location: HACKENSACK, NJ, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
The funding will go towards an office space rental and furnishings for the year including desks, seating, cabinetry, printer and computers.
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Business Plan
The first year will be dedicated to slowly growing the practice through building connections and marketing efforts. Revenue from client services will then be used to hire additional practitioners in different capacities related to sport and performance therapy. Within 5 years, we hope to continue growing revenue by offering new services such as organizational workshops/presentations, physical therapy, and assessments/trainings for professional sport teams. Mental health is a growing concern in America. As a black-owned private practice clinic, there are very few therapists offering the services that we provide and it is imperative to have a safe space for those clients seeking mental health assistance.
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Self Identified Competition
1. Inspire Wellness- offers clinical and performance therapy but doesn't have a practitioner with a designation specifically for sport psychology. 2. John E. Macri, Ph.D. LLC - New Jersey Clinical & Sport Psychology- practitioner has a PhD designation versus PsyD and lacks sport specific experience. Uses clinical training with athletes instead of certified mental performance training. 3. Premier Sport Psychology - Located in the midwest (Edina, MN). Dr. Marissa Norman is a Sport Psychologist holding a M.S. in Sport and Exercise Psychology and a Doctoral Degree in Clinical Psychology. Dr. Norman is a Certified Mental Performance Consultant with 7 years of experience working alongside athletes of different backgrounds and levels (youth athletes to professional athletes) in addition to her own personal experience competing as a Division I Track and Field athlete. There is nobody on the east coast with this type of work experience, credentials, licensure, and certifications. Dr. Norman is also a woman of color which is extremely hard to find in the field of psychology. As a sport specific clinician, she is also licensed to practice in the general clinical capacity in New Jersey, New York and Minnesota
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