Sole's Gourmet Cookies, LLC | Application Preview
Sole's Gourmet Cookies, LLC is seeking government funding to launch a mobile unit during the summer of 2022. This will enable the business to reach more customers at various events and locations.
The company's growth strategy over the next five years revolves around fostering customer loyalty and empathy, which they consider their guiding principles. Their plans to expand involve:
1. Enhancing online sales and delivery by obtaining licensing for catering services.
2. Offering a mobile cookie service for special occasions like weddings and festivals, partnering with local businesses to sell cookies on their premises.
Sole's Gourmet Cookies emphasizes more than just profit; they prioritize delivering high-quality products. Their commitment to customer satisfaction is evident in their use of premium ingredients, including real butter and organic components, ensuring customers enjoy guilt-free indulgence.
The company's unique selling points include an exceptional customer experience, carefully crafted cookie presentation, and a focus on complex flavors and textures. They educate customers about ingredient choices, helping to raise awareness of better options compared to standard store-bought cookies.
Against competitors like Crumbl Cookies and Great American Cookies, Sole's Gourmet distinguishes itself through its quality ingredients, consistent product experience, and personalized interactions with customers. They aspire to make each customer feel valued, viewing them as fundamental to their success.
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General Information
Business Registration Number: 83-3945425
Location: dallas, GA, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
The money will fund our mobile unit in the summer of 2022. The mobile unit will allow us to serve a wider variety of costumers at various locations and events.
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Business Plan
We plan on growing our business in the next five years by building and maintaining a loyal customer base. Because empathy is our superpower, we stand in our customers’ shoes and deliver a superior product and service. Here are the two main ways our business will grow: 1. Expanding our delivery and online sales through acquiring specific licensing will establish our presence in the catering business. 2. Sole’s Gourmet Cookies will be a mobile service offering a mouthwatering cookie experience for special events like weddings, mitzvahs, milestones, and festivals. We will acquire property agreements with private businesses to vend on their property a few days out of the week. We make these milestone special events even more memorable with every bite of our cookie. We believe in something more than just making money. We believe in a quality product. This is the sole reason why we have built our business with emphasis on customer satisfaction. Every stage of our business is built on customer perspective. Investors should invest in our company because we know happy customers are loyal customers. No one wants to spend their hard earned money on an underwhelming product. Because customer experience is central to Sole’s Gourmet Cookies’ success, the following beliefs will NEVER be compromised: 1. We use premium ingredients Our cookies are made with REAL butter, organic flour, organic raw sugar, organic eggs free of antibiotics, white chocolate made with cocoa butter and not palm oil, organic oats, and organic raisins. We never compromise on our ingredients and therefore, our customers can indulge without feeling they’ve committed a crime against their bodies. Everybody deserves an unwind. 2. We provide the “wow” factor in servicing our clients. The “wow” factor is the result of a stellar presentation. Our clients smile the moment we deliver their cookies. Then the “WOW” usually follows. Our thoughtful presentation is a result of four factors: A. We ALWAYS deliver with a smile B. The gift box delivers an-eye catching presentation that makes our clients feel like a million dollars. C. The inside of the box is aesthetically pleasing. Our cookies are neatly wrapped and are beautiful to look at. Each flavor, having its own distinct characteristics, is always a conversation starter. D. The taste: YUM. Because we NEVER compromise on our premium ingredients, our cookies taste divine. Many of our clients share with us their satisfaction with one line we hear often: “These are the best cookies I have ever had.” We deliver the wow because every aspect of our business is crafted by putting ourselves in the client’s shoes. 3. Our taste goes beyond sugar. Flavors should be complex. Our cookies are an extension of our personal beliefs which is that food should be simple. Our ingredients are simple, but the flavors are not! Sole’s Gourmet Cookies have layers of flavor and multiple textures. We believe texture and complex flavors make eating our cookies exhilarating. We imagine our customers escaping in the middle of a stressful with our delectable cookies. 4. We educate our customers Our customers deserve fine ingredients. We educate our customers on questionable common ingredients found in store bought cookies. Throughout our marketing campaign, they learn quick facts. For example, many of our clients now know why a bag of “white chocolate chips” never says “white chocolate” but instead says,” White Baking Chips.” We also educate them on why we don’t decorate our cookies with frosting (the astronomical amounts of sugar is not okay). They understand that sugar is not a substitute for flavor and we delight in them knowing they deserve better; their loved ones deserve better. The truth is, we are raising the cookie standard in our community. 5. We Understand Customers Desire Consistency Even though everything around us may be changing, maintaining the steadiness in taste and presentation provides trust in our company and builds a loyal following. Have you ever had an awe-inspiring meal at a restaurant and brag about to your friends? You then decide to take them to the restaurant and the meal is a complete failure. The truth is we have all experienced this inconsistency and the fear of repeated disappointment keeps you from going back. Our consistency in our product is why customers keep coming back. Because we are a small operation, we do not have a variety of people making our cookies. This allows us to maintain the consistency of our product. We desire for our customers to be excited every time, from the first bite because happiness never gets old!
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Self Identified Competition
Crumbl Cookies Cookie Galleria Great American Cookies What separates Sole's Gourmet Cookies from our competitors are the quality ingredients we use and our unique emphasis on the following: 1. We see our customers as investors. We want to give our customers a great return on their investment. Every sale is an opportunity for greatness. I always say “serving one customer is really like serving ten.” Word quickly gets around. We want our customers to have a great interaction with us, even if it's just for a few moments. So we smile, make certain our cookies are delicious and the presentation, stunning. 2. Premium simple Ingredients We use real butter, organic eggs with no antibiotics, organic raw sugar, white chocolate made with cocoa butter, never palm oil, margarine, or hydrogenated soybean oil. 3. Our cookies have a signature look. Our cookies are huge and chunky. Never a pathetic disc. It has become our brand signature. Our customers feel like they are getting more bang for their buck. 4. We don't have 150 cookie flavors circulating weekly. While there are many companies that just open a tub of preserved cookie dough, never using fresh or whole ingredients, we make our cookies from scratch daily. We believe that our customers are the foundation of our business. Ensuring that our customers are consistently satisfied with our products and service are our top priorities. We know that making every customer feel like family, going the extra mile, and always putting ourselves in the customer's shoes is automatic for us, and is woven into our customer care philosophy.
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