UNIK | Application Preview
UNIK is seeking government grant funding to launch a custom clothing business. The funds will cover startup costs for creating clothing, promotional activities, and website development, with some reserved for emergencies.
The business plan emphasizes leveraging social media for promotion, as it has proven effective for small businesses. Strategies will include distributing business cards and offering discounts to attract first-time customers, capitalizing on the appeal of discounts to encourage repeat purchases.
UNIK believes investors should fund this venture due to the owner's strong dedication and extensive research into current fashion trends. The goal is to build a successful business within the first year, with aspirations of eventually helping others start their own businesses.
In terms of competition, UNIK recognizes the prevalence of established brands like Fashion Nova, Shein, and Nike. However, the business aims to differentiate itself by offering fair prices and ensuring high-quality clothing that matches online descriptions. UNIK plans to cater to a wider range of sizes, addressing common complaints regarding sizing and quality from competitors. Regular discounts and promotions every three weeks will also be implemented to maintain customer interest and loyalty.
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General Information
Business Registration Number: 863867180
Location: El Paso, TX, United States
Length of Operation: Plan to open Novembe
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
This will be used to start up my business to get my clothing customized and made from scratch. This will pay for promotions and my website that I have to create too. I have to have backup funds as well for any emergencies.
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Business Plan
Social media is the #1 way a lot of small business sky rocket. This will be my main way I promote my business to get customers. I will also give out business cards and speak with people letting them know to visit my website and offer discounts for first time customers. People love discounts which makes them keep coming back and want to buy more. I think investors should invest in me because I am very dedicated this is something I have been wanting to do for years after doing a lot of research and seeing what our generation likes to wear and buy I know I will make this business be successful within the first year. I don’t plan on working for others my whole life owning my own business is what I’ve always wanting and I want to eventually be able to help others in the future start their own business like investors would be helping me do.
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Self Identified Competition
When it comes to clothing everyone is a competitor because everyone wants clothing like fashion nova, shein, even Nike. Those are big business that make a lot of money they know what people like and want and that’s how they are constantly bringing in millions of dollars. What makes me different from my competitors is that I’ll be giving fair prices Nike charges a lot people still buy their clothing but it’s not worth what you’re getting. People love to look good and designs in their clothing that’s why you see a lot of generation z buying 90’s (retro) style clothing because of the designs and the looks that’s why a lot of people make money because that’s what they are in to Nike doesn’t make that type of clothing which is an advantage I will have over them. Shein and fashion nova have reasonable prices but I see a lot of people complain about quality and how the clothing doesn’t always look as it does on the picture or how the sizes are false because it fits smaller than what they say the size should be. My clothing will always match as it does in the pictures and the sizes will always be correct they tend to not have larger sizes for people that might be bigger which they have complained about but I will make sure I have all sizes for everyone so no one feels left out. I will also do discounts and deals every 3 weeks to keep customers attention so they will keep coming back.
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