ROOT DISGUISE | Application Preview
ROOT DISGUISE is seeking government funding to manufacture a new cosmetic product: a compact powder with a brush designed to cover gray roots for both men and women. This product aims to provide immediate coverage that washes out easily and does not leave residue. The applicant has over 30 years of experience in the cosmetics industry, having worked with reputable companies like Revlon and Saks Fifth Avenue, and believes the product will resonate with a significant customer base.
The business plan includes initial distribution in a large cosmetic chain with 1,200 locations, focusing on the top 100 stores to start. As sales grow, the intention is to broaden distribution to other retailers and online platforms. The marketing strategy involves utilizing YouTube for online advertising. The applicant is confident in their ability to effectively present new products to retailers and aims to expand distributions nationwide and potentially worldwide over the next five years.
The applicant highlights their extensive experience and established track record in the beauty industry, having contributed to significant financial growth in previous roles. They argue that this product stands out against competitors such as color wands, sprays, and other methods that are time-consuming or result in uneven application. The primary competitive advantage is the product's instant effectiveness, allowing users to improve their appearance quickly and conveniently, making it ideal for busy individuals.
-
General Information
Business Registration Number: WAITING ON #
Location: Cherry Hill, NJ, United States
Length of Operation: START-UP 100,000
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
-
Funding Usage
I WANT TO MANUFACTURE A COMPACT POWDER COMPACT W/BRUSH THAT COVERS GRAY ROOTS ON MALE AND FEMALE. IT WILL GIVE INSTANT BENEFITS AND RESULTS. IT IS A COSMETIC PRODUCT , WILL WASH OUT OR JUST WEAR OUT ON ITS OWN. I PLAN TO SELL TO RETAILERS SUCH AS ULTA, BLUE MERCURY AND SEPORA. I HAVE BEEN A COSMETIC EXECUTIVE FOE 30 YRS. I AM EXTREMELY BUSINESS SAVVY AND KNOW THIS PRODUCT WILL HAVE A STRONG CLIENT BASE. I WILL NEED PRODUCT FUNDING FOR MANUFACTURING,AND MARKETING AND PERSONAL TRAVEL AND EXPENSE FOR DISTRIBUTION.
-
Business Plan
I PLAN TO START DISTRUBUTION IN A COSMETIC CHAIN THAT HAS 1200 LOCATIONS, STARTING DISTRIBUTION ONLY IN TOP 100 DOORS. AS SALES INCREASE I WILL EXPAND DISTRIBUTION, NOT ONLY TO ONE RETAILER BUT SEVERAL, INCLUDING ONLINE DISTRIBUTION. ALSO, ONLINE ADVERTISING THROUGH UTUBE. I AM WELL TRAINED IN PRESENTING NEW COSMETIC PRODUCTS TO RETAIL STORES , SAKS FIFTH AVENUE, MACYS AND NEIMAN MARCUS.MY FIVE YR. PLAN WOULD START W/100 STORES AND COULD EXPAND NATIONWIDE AND PERHAPS WORLDWIDE. IT IS A PRODUCT THAT HAS A CLIENT BASE FOR EVERYONE OVER 30 YRS OF AGE INCLUDING YOURSELF. MOST FEMALES AND MALES DO NOT LIKE THEIR GRAY ROOTS SHOWING, ESPECIALLY IF THEY ARE WALKING INTO A BUSINESS MEETING. I HAVE BEEN IN THE BEAUTY INDUSTRY FOR 30 YRS. I HAVE WORKED CONSISTENTLY FOR COMPANIES : REVLON, MACYS,LORD AND TAYLOR, SAKS FIFTH AVENUE AND BOND NO 9 FRAGRANCES. MY SUCCESS W/ THE ABOVE HAS LEAD TO MILLION DOLLAR INCREASES THROUGH MANAGEMENT, TRAINING AND DEVELOPMENT. MY WORK ETHIC IS NON-STOP AND ALWAYS EFFECTIVE.
-
Self Identified Competition
THEY ARE COLOR WANDS THAT STICK ON ROOTS. PRODUCTS THAT MUST DRY AND TAKE TIME SPRAYS THAT CAUSE THE HAIR TO LOOK DRY AND SPRAY ON UNEVENLY THIS PRODUCT IS INSTANT. KEEP IT IN YOUR BAG AND SUITCASE AND BRUSH ON INSTANTLY . NO TIME TO GET TO THE HAIRDRESSER STUCK IN A MEETING OR CANNOT GET A BABYSITTER , YOUR HAVE A DINNER DATE JUST BRUSH ON "ROOT DISGUISE". OUT THE DOOR LOOKING FRESH W/ BEAUTIFUL.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
