Rocket City Social | Application Preview
Rocket City Social seeks government grants to fund startup costs and operational expenses, including employee salaries and building expenses. The business plan incorporates a robust marketing strategy leveraging social media, alongside hosting annual competitions like cornhole and ping pong tournaments to boost foot traffic. Unique offerings, such as exclusive rotating spirits, aim to attract patrons.
The rationale for funding approval highlights Huntsville's status as Alabama's fastest-growing city, with a burgeoning market for premium spirits driven by the presence of the Redstone Arsenal and related defense contractors. The high median income suggests a demand for a sophisticated bar experience, moving beyond the traditional sports bar setting.
Rocket City Social positions itself as a distinctive venue, offering a diverse selection of fine and rare spirits not found elsewhere in the area. The bar also features lounge games that enhance the overall atmosphere. In comparison, the nearest competitor lacks visibility and is primarily focused on draft beer rather than fine spirits.
The competitive edge of Rocket City Social lies in its welcoming environment, where guests can enjoy handcrafted cocktails and sports while engaging in fun games. Additionally, hosting farmers markets on Sundays aims to generate extra revenue and create a vibrant community space for local shoppers.
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General Information
Business Registration Number: 87-2534790
Location: HUNTSVILLE, AL, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Start up funds and operating expenses. Funds will be used to pay employees and building cost.
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Business Plan
A focused marketing plan across all social media platforms. Annual competitions such as cornhole, battleship and ping pong tournaments to increase foot traffic. Having exclusive revolving spirits the no one else offers. Huntsville is the fastest growing city in Alabama. The Redstone arsenal and all of the defense contractors in the surrounding areas, provides a unique market for fine spirits that isn't yet available in Huntsville. With a high median salary in the area Huntsville is quickly outgrowing the sports bar choices and is craving a finer style bar to enjoy night out with friends and coworkers.
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Self Identified Competition
Rocket city social is unlike any other bar currently in Huntsville. With a wide variety of fine and rare spirits RCS has offering not found anywhere else in Huntsville. RCS has a wide variety of lounge games for everyone to enjoy, which brings an atmosphere that is unmatched. The closest bar, that is on the same property, has limited indoor seating not visible from the main street. its more tailored for draft beer then fine spirits. A relaxing environment where patrons can enjoy hand made cocktails and watch sports. Patrons can enjoy playing lounge games spread across the bar such as shuffle board, large connect four, Large Jenga, Giant battleship game, and various card games. On Sundays RCS will hold Farmers markets to help generate revenue and provide drinks for shoppers to enjoy while browsing the local items.
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Contact Applicant
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