Rad Hippie | Application Preview
Rad Hippie is applying for government grants to support the launch of a new online store, with the goal of opening a brick-and-mortar shop. This venture aims not only to provide a sustainable income for the owner but also to create job opportunities for others in the community.
The business plan is built on the existing customer base gained from previous retail experiences. The owner plans to employ experts for social media management, invest in Google advertising, enhance search engine optimization, and secure a location in a high-traffic shopping area. The anticipated physical store is expected to significantly boost the online store's success.
The justification for funding rests on the owner's proven track record of successfully managing two previous retail stores. Despite personal challenges that led to the closure of one store and competition from larger brands like Snapchat, the owner has demonstrated resilience and a deep understanding of customer engagement, product selection, and the rigorous demands of business ownership.
In terms of competition, the business will vie against established brands such as Free People and Urban Outfitters. However, Rad Hippie has garnered interest from Free People, which indicates a potential partnership even before launching its desired inventory.
Rad Hippie's competitive advantage lies in its unique product offerings that cater to both men and women, promoting yoga essentials, bohemian home décor, and accessories. The store is committed to providing organic, eco-friendly products, while also supporting social causes like human trafficking awareness and women-owned businesses. The overarching vision is to contribute to a more sustainable future, emphasizing the positive impact of each small step towards creating a better world.
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General Information
Business Registration Number: 102-733041
Location: Marina del Rey, CA, United States
Length of Operation: Start Up
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
The new online store I will be launching here shortly but I would like to open up a brick and mortar shop in hopes so that I can support myself and provide jobs for others.
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Business Plan
Have my customer base from when I owned my brick and mortar retail stores. I would hire people to do the social media, spend money on google, work on SEO, find a high traffic shopping strip. There aren't many shops like the one I want to open here in the Marina area. The brick and mortar store will greatly impact the success of the online store too! Proven success owning and operating 2 other retail stores. I took them from an idea and use all the various skill I possess from knowing what product mix, work well with customers and know their importance. I am computer saavy, know what hard work, dedication, determination and the time it takes as a business owner to be successful. My first one closed due to my fiance passing so moved from AZ to CA and my CA shop was overtaken by Snapchat who pushed out all the retailers who were on the Venice beach boardwalk including mine.
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Self Identified Competition
Free People, Urban Outfitters, Shop Bop, and the like. Free People will put ads on my RadHippie.com page so I've caught there attention without even having the inventory I would like to add and have plans to purchase if I can find incentive to help me accomplish it. My product mix. I offer tees and clothing for both men and women. Yoga essential and wear since most boho/hippie people tend to be Yogis, boho home decor, accessories etc. My concept now is proving products that are organic, eco-friendly as well as products that go to social good programs such as human trafficking, exploited women, buying from women owned business and the like. A store that help us all live a more sustainable life. Every little bit counts to making the world a better place.
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Contact Applicant
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