Dizzzykicks | Application Preview
Dizzzykicks is applying for government funding to improve its business operations and financial stability. The funds will be primarily used to pay off personal credit debt incurred while running the business, allowing for the establishment of a separate line of business credit. This financial independence will enable better management of business expenses. Additionally, the funding will be allocated towards marketing efforts, upgrading essential equipment, and securing an official office or workspace.
The business plan includes forming partnerships with various brands, companies, artists, and athletes to promote custom sneakers and apparel. Dizzzykicks has already initiated relationships with a few brands and plans to expand these efforts. Past success at events like SneakerCon has motivated the business to pursue more vending opportunities, with a future intention to hire a dedicated team for these events. Expansion into physical retail stores is also on the agenda to enhance visibility beyond just online presence.
To manage growth effectively, Dizzzykicks aims to hire individuals for roles that can be delegated, such as production of custom pieces, social media management, and vendor operations. This approach will allow the owner to focus on strategic aspects like business planning and networking.
The application highlights the owner's unwavering commitment to the business, emphasizing a strong passion and tenacity developed over ten years. Dizzzykicks recognizes competition from established local brands, such as Collect & Select, Reshoevn8r, and Brahmacustoms, but believes its unique combination of sneaker customization, clothing lines, and restoration services sets it apart. The emphasis is on maintaining high-quality standards across all offerings to differentiate from competitors.
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General Information
Business Registration Number: 86-394463
Location: San Fransisco, CA, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
I will use the funding to clear the debt on my personal credit (resulting from expenses of running the business) so that i can officially open a line of business credit and keep my personal credit separate from my business. I've had to use my personal credit since I am a new business. I also plan on using the funding for marketing, upgrading equipment, and getting an official office/work space.
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Business Plan
Brand contracts and partnerships: I plan to work with various brands, companies, artists, and athletes to help them market themselves and run promotions with custom sneakers and apparel. I've already started to develop relationship with a couple of brands and companies for that. Events & Stores: I had success vending at various events such as SneakerCon last year, and plan to do more of that. Instead of just doing it myself, I plan to eventually hire a team to focus solely on that. Additionally, I'm looking to get into more brick and mortar stores so that my presence isn't only online/social media. Hiring: I plan to hire for positions in my business that don't need to be fulfilled by myself, such as vending, restorations, the production of customs, and running social media/marketing, so I can focus on the "CEO" tasks such as business planning, designing, and networking. I have a "it has to work or it has to work" mentality, meaning I'm not going to allow this business to fail. I'm beyond passionate about this business and have given it my all for the last 10 years since I was 16 years old (officially made it into a business in 2021).
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Self Identified Competition
Collect & Select Brand: Bay Are based streetwear brand (like myself) that focuses on basketball themed apparel. They are probably one of the most well known streetwear brand in the Bay Area. Reshoevn8r: Sneaker cleaning company with their own sneaker cleaner. Most restorers in the community use their cleaners and they are the go to name/brand for that. Brahmacustoms: A well known sneaker customizing brand. Each of the businesses listed above are honestly inspirations of mine, but they each focus only on aspect of my business essentially. Nobody else provides sneaker customs, a clothing line, and restoration services at a high standard/level as I do.
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Contact Applicant
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