SUMMER WATSON VOCAL ACADEMY | Application Preview
The Summer Watson Vocal Academy is seeking government grant funding to support various initiatives aimed at enhancing its operations and expanding its reach. The proposed budget includes:
- Website Upgrade: $2,000
- Social Media Management: $5,000
- Instructional Video Content: $2,500
- Marketing (including push notifications, email, and social media ad spend): $5,000
The Academy's business model is structured in three tiers:
1. Healing through vocal training, promoting health and wellness accessible to all.
2. Vocal coaching services tailored for beginners to professionals across all age groups and music genres.
3. High-level training for celebrities, touring vocal artists, and top-tier actors.
The Academy projects a minimum 10x return on investment by leveraging the grant funds to enhance digital marketing and website improvements, funded by a team willing to work at reduced rates to reach target audiences and improve conversion rates.
Future plans include expanding into exclusive downloadable content available via subscription, integrating additional vocal tutors, and establishing a high-profile presence in Hollywood, thereby positioning the Academy as a leading provider of vocal training and health coaching.
The rationale for grant approval stems from Summer Watson's proven track record as a world-class soprano with significant industry experiences, including a successful Sony record deal and performances before global audiences. Additionally, her personal journey through Stage 4 breast cancer enriches her coaching approach, emphasizing resilience and empowerment through vocal training.
The Academy distinguishes itself from competitors by combining high-caliber vocal expertise with a holistic approach to well-being and personal transformation through singing. This unique offering leverages technology to provide world-class vocal education and therapy globally, filling a niche not currently available elsewhere.
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General Information
Business Registration Number: SOLE PROPRIETOR
Location: WEST HOLLYWOOD, CA, United States
Length of Operation: 2 YEARS
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
WESBITE UPGRADE: $2000 SOCIAL MEDIA MANAMAGEMENT $5,000 INSTRUCTIONAL VIDEO CONTENT: $2,500 MARKETING: $5,000 (PUSH NOTIFICATIONS, EMAIL, SOCIAL MEDIA AD SPEND)
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Business Plan
SUMMER WATSON VOCAL ACADEMY is divided into 3 tiers. Tier 1) Healing through vocal training (health & wellness - accessible to all) Tier 2) Vocal Coaching for beginners to professionals [all age groups, all music genres] iii) High level advanced vocal training for Celebrities, Touring Vocal Artists & Top Tier Hollywood Actors. By allocating the grant funds as previously described I estimate that I can create a minimum 10x return on that investment by increasing my ad spend and upgrading the functionality of my website for year one. I will achieve this by paying my team of marketers and freelancers who have agreed to begin work on this project at a reduced rate which will result in reaching my target audience and expanding the website's sales conversion rate. By year two I aim to focus on expanding the Summer Watson brand into exclusive downloadable content that will be sold on a subscription basis. This will allow me to streamline my vocal courses to audiences around the world. Year three I intend to expand by adding three new vocal tutors to the Summer Watson Vocal Academy Year 4 - Hollywood's number one vocal tuition company attracting celebrity clients actors & singers (having already proven this with Oscar nominated actors working with me currently) Year 5 - Summer Watson will be the go to speaker for Health & Wellness through vocal coaching on multiple platforms, tv, Ted talks & podcasts. The Summer Watson Vocal Academy will be the number 1 go to for vocal training for beginners - professionals and for Health & Wellness Coaching through the power of the voice for everyone who wants to feel vibrant. As a world class soprano who had the initiative to get signed to a £1million SONY record deal to market classical music to the masses, reaching #1 in the US iTunes chart & creating a brand new genre: Classical Crossover (Josh Groban, Il Divo) I have the foresight in being an incubator of ideas and executing them. I have taken my own vocal career all over the world singing with the likes of David Foster, Michael Bolton, Nick Canon, singing for Heads of State, Royalty and celebrities on stages as large as 1.3 billion televised audience in China. With my successful vocal performing career the knowledge I have of the voice is of the top 1% having also trained at the Royal College of Music. My knowledge of what it takes to create a career in the music industry is valuable and in high demand. With my personal life experience going through Stage 4 breast cancer, losing everything physically and vocally having to build a bulletproof mind set allowed me to pour this knowledge into my vocal coaching. The high end vocal coaching that I offer is scalable. I have contacts in the industry that once the foundation of this business is built I can build out. Personally, I am exceptionally driven, highly organized and hard working and strive for my best everyday. I have a track record of a successful vocal career in my own right, and now want to share my gift and love of coaching with the world. To be able to serve is my biggest dream. In this modern world it is crucial that we find outlets for us to feel our best no matter what negativity is happening in the world. It has been scientifically proven that singing is one of the best ways to beat depression, feel a connection to others (even if on Zoom), and for us to be able to express our feelings in a healthy manner. Singing has the power to create a high vibration through the power of music and there are very few people in the world that can offer this service. Thanks to today's technology, I now have the opportunity to gift my clients a world class education in music and vocal therapy direct to their homes. This is a unique service that isn't available anywhere else in the world.
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Self Identified Competition
Seth Riggs - old school celebrity vocal coach Stevie Mackay - works with top celebrities & also performs globally Annabel Roach (UK) - the vocal coach on Britain's got Talent, worked with numerous well known pop acts. What makes me different from my competitors is not only being a world class soprano I have a huge sensibility to be able to coach creating phenomenal results for my clients. My own personal health history allows me to infuse my knowledge of what it takes to be a warrior in this new world we are living in. So the vocal training is not just about being the best singer on the stage, it is about feeling your absolute best, shedding old thought patterns, and being the best version of you which is accessible whether you are 6 or 60, beginner or celebrity or professional.
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Contact Applicant
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