DeZigns by D | Application Preview
DeZigns by D is applying for government grants to enhance its business, particularly for purchasing product supplies, advertising, digital marketing, and trade show expenses. The company's growth strategy focuses on securing retail distribution for its product line.
The inspiration behind "Loving Arms" came from conversations with women who felt self-conscious about wearing sleeveless clothing due to concerns like bat wings, scars, stretch marks, and medical conditions. This prompted the creation of a product designed to help women feel empowered and confident. The need for such a solution is clear in the market, and "Loving Arms" aims to address these concerns with stylish and appealing designs.
In terms of competition, the business faces products like Arm Tights by Spanx and Sleevey Wonder. However, "Loving Arms" stands out because they are easy to use—simply slip them on or off without complicated fastenings or layering. This unique feature allows the product to be worn effortlessly with various outfits, including swimwear and athletic wear. The brand promotes a positive message, encouraging women to embrace their bodies with the slogan "Don't Cover Up, Love Up!" More information can be found at www.mylovingarms.com.
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General Information
Business Registration Number: 812766530
Location: Chesterfield, MI, United States
Length of Operation: 5
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
to purchase products supplies, advertisements, digital marketing and trade show expenses
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Business Plan
My plan to grow my business is by securing retail distribution of my product line into various stores. I was inspired to create Loving Arms after hearing so many ladies share their reluctance to wear sleeveless garments. They bemoaned bat wings, scars, stretch marks, lymphedema and AV Fistulas in their arms (the latter for dialysis). I listened intently and was moved to act. “I’m passionate about helping women look good and feel empowered!” So, Loving Arms is my solution. There is a definite need in the market for a product such as Loving Arms. We address the problem and correct it with a very classy, sassy and alluring style.
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Self Identified Competition
1. Arm Tights - Spanx. 2. Sleevey Wonder. What sets "Loving Arms" apart from our competitors is that they're cumbersome free! Simply, slip -on, slip-off. No snaps, claps or pull overs required. Loving Arms, do not require layering. For example, our competitors products must be worn underneath a garment. Our chic product line eliminates this step. Going out for the evening? Slide on a pair of our sexy satin, rhinestone or sequin designed Loving Arms. Unlike our competitors, our collection includes unique styles that flatter ones swim wear and athletic wear. We instill a positive message to all women, as it relates to their arm challenges. " Don't Cover Up, Love Up! www.mylovingarms.com
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Contact Applicant
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