MERC FITNESS ASYLUM | Application Preview
MERC FITNESS ASYLUM is seeking government grant funding to enhance their gym facility. The proposed improvements include electrical installation, heating and air ducts, plumbing, concrete and rubber flooring, and the construction of bathrooms and showers.
The business plan projects an annual growth of approximately 200 members. The gym intends to provide diverse group fitness classes, with plans to expand offerings to prepared meals after achieving a solid membership base in about six months.
Funding approval is justified by the gym's prime location and the unique fitness programs they plan to offer, such as boxing and kickboxing, which are currently unavailable in the area. Additionally, the gym aims to attract clientele from local semi-pro teams, colleges, high schools, and senior programs.
In terms of competition, the primary rivals include Phase 3, Planet Fitness, and 24e. Phase 3, while new, faces saturation and dropout issues. Planet Fitness has a structure that may not satisfy every member's needs, particularly those who prefer weight training. 24e has limited class offerings and lacks top trainers.
MERC FITNESS ASYLUM's competitive edge lies in its comprehensive services, including various fitness classes, 24/7 operation, and a convenient location close to several neighborhoods. This positioning aims to establish the gym as a prominent community fitness hub.
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General Information
Business Registration Number: 205-504-1022
Location: Huntsville, AL, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Install electrical through out the gym, Heating and air ducts, plumbing, concrete flooring, rubber flooring, build bathrooms and showers.
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Business Plan
I estimate that my gym will grow by 200 members every year. We will offer group fitness classes that have the potential to expand outside of the gym. We plan to offer prepared meals once we establish our membership after about 6 months The gym is in a prime location that is easily advertised. We have a unique group of trainers and we will offer combined classes that aren’t offering the area like boxing, kick boxing.not to mention we plan to gain business from the local semi pro teams, colleges, high schools and silver sneakers programs.
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Self Identified Competition
Our top 3 competitors are Phase 3, planet fitness and 24e. Phase 3 is the newest gym in the are but the are very saturated and starting to fissile out. I currently train a lot of he members from there gym at my house and they are not a 24/7 gym. Planet fitness has a good plan but a lot of the people that have or had a membership don’t like to lunk alarm and like of free weights. 24e does not offer half of the classes that my gym will and they do not have the best trainers. My gym will be a one stop shop. We will have boxing/kick boxing, Yoga, functional yoga, a very unique form of hit training, Barre and we will be staffed and opened 24/7. Our location is very convenient for those in the area. The gym is less than a mile away from several neighborhoods.
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Contact Applicant
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