Modern Mom | Application Preview
Modern Mom is seeking government grants to support its mission of empowering mothers, particularly those who may feel lost in their identities after having children. The funding will be used for advertising and other operational costs, aiding in the growth of the business. The founder, who is both a veteran and a mother, understands the struggle many women face when they feel unattractive or disconnected from their previous selves.
In the next five years, the business plans to establish a well-stocked warehouse and open physical retail locations, with aspirations to franchise. The primary goal is to create a space where mothers can rediscover their self-confidence and beauty, counteracting the mindset that can sometimes confine them to just being "moms."
Modern Mom aims to differentiate itself from competitors like Pink Lily, H & M, and LuLu Lemon by prioritizing the well-being of its customers over pure profit. The focus is on building a supportive community where mothers and mothers-to-be can reconnect with their sense of beauty and identity, creating a safe haven for empowerment and growth.
-
General Information
Business Registration Number: 87-4162902
Location: LAKELAND, FL, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
-
Funding Usage
We would use the funding to help Modern Mom grow, to include the advertising fees and all the other fees stated before. With this grant, this would help Modern Mom get out to the other Mom/Veteran woman that don't feel themselves anymore and seem to be stuck in that mom only mind frame and give them an external beauty they are looking for. I am a veteran and mom and I have been in that rut myself and being able to look beautiful on the outside definitely helps moms feel so much better about themselves.
-
Business Plan
In tthe next five years I plan on having a warehouse stocked full of retail. I also plan on opening a brick and mortar store or mini stores for Modern Mom. Would love to franchise. Our main focus at Modern Mom is to help Moms. Now adays, most mothers are stuck in the mindset that they are only moms and thats it (I have been there). They will wear the same clothing for days cause none of their clothing fits anymore after kids or they just dont feel beautiful anymore. Thats why Modern Mom will be able to target those Moms and women (to included mothers to be or future moms) to give them back the pep in their step they lost.
-
Self Identified Competition
Pink Lily, H & M, and LuLu Lemon What makes Modern Mom different is that we dont solely look to profit, but to benefit all of our customers. We will be able to create a better community for all moms and future moms to be able to come and just feel beautiful again. Knowing how that rut feels has made me an expert with getting out of it slowly by first looking at the outside in. We are able to offer that. Not solely focusing on making money but creating a safe place for all mom and future moms.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
