Moon Lite Gifts | Application Preview
Moon Lite Gifts is seeking government funding to support its growth plans, specifically for market expansion, marketing efforts, a professional website, and purchasing wholesale goods, which will necessitate increased inventory and storage facilities. The business aims to construct a workshop on its property to accommodate inventory, a wood shop, and an assembly area for gift baskets.
The company's strategy includes diversifying its product offerings in the gifting and home decor sectors. With sales doubling year-to-date compared to the previous year, Moon Lite Gifts is eager to launch its first marketing campaign and capitalize on wholesale purchasing to enhance pricing and profit margins.
As a small family business, Moon Lite Gifts is committed to promoting products made in the USA and seeks out affordable manufacturers who align with this mission. The owners aspire to compete effectively in the market while supporting others, particularly single parents, in achieving their business dreams. Notably, the company has garnered positive customer reviews, achieving a 5-star rating on platforms like Etsy, while larger competitors receive lower ratings.
In terms of competition, the business faces established firms like Gitbasket.com, gourmetgiftbaskets.com, and HarryandDavid.com. However, Moon Lite Gifts enjoys a competitive advantage being a majority female-owned enterprise, with family members possessing extensive experience in business management and logistics. Their commitment to exceptional customer service sets them apart from larger companies, and they prioritize ethical business practices, aiming for customer satisfaction over profits. The owners are dedicated to maintaining fair pricing while ensuring a high perceived value for their products.
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General Information
Business Registration Number: Moon Lite Gifts
Location: Billings, MO, United States
Length of Operation: 2
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
We would use the funding for market expansion, marketing campaigns, professional website and purchasing wholesale which would require additional inventory and storage space, but increased margin. We would build a workshop on our property to house the inventory, the wood shop and the gift basket warehouse and assembly area.
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Business Plan
We plan to grow by adding additional product offerings in the gifting area and the home decor. We plan to grow by launching a marketing campaign which we have not done yet and have doubled sales over last year YTD to current. We also plan to be able to grow by purchasing wholesale to offer better prices and increased margins We are a small family business, our desire is to assist in purchasing and selling products made in the USA and if we can not purchase in the USA, finding manufacturers willing to develop affordable products to show Made in the USA. Our dream is to be able to have a successful business that competes well in the market and be able to assist others in their dream, such as single parents. Our business reviews on Etsy right now boasts on our customer service, some of our large competitors service reviews are not as positive. We garner currently 5 stars and one of our larger competitors is receiveing a 1.5 star.
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Self Identified Competition
www.Gitbasket.com www.gourmetgiftbaskets.com www.HarryandDavid.com We are a majority female owned company. Daughter and Mother are the majority owners, and both spouses work a full time job and this business. Husband of the Mother as been in business management for over 20 years, is an instructor on business, production, inventory and logistics. The Daughters husband in the transportation industry. Our ability to be customer focused and service responsive is perceived to be better than most of the larger companies based on the reviews posted. We are striving to build an American business that supports the growth of the US small business world. We push our customer service to always be 5 star or more. We also are marking up our products to obscene margins, but maintaining fair market value and customer perceived value. We are an ethical and honest small business and plan to always be that way, to error in the way of the customer and employees before profits.
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Contact Applicant
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