MushMind | Application Preview
MushMind is seeking government grants to fund the purchase of a rental space in NW Portland and cover startup costs, including furnishings, menu development, marketing, branding, website creation, tools, and mushroom inventory. The business plans to expand its presence through strategic branding and marketing on social media platforms like TikTok, Instagram, and Facebook, while forming partnerships with local black mushroom growers and herbal entrepreneurs in Oregon.
MushMind aims to educate the community about the health benefits of mushrooms, particularly in addressing mental wellness issues that have surged during the pandemic. The business positions itself as a healthier coffee alternative, especially in light of the popularity of mushroom-based products following the passage of Measures 109 & 110 in Oregon. This favorable environment suggests significant growth potential over the next 5 to 10 years.
In terms of competition, MushMind acknowledges competitors like Four Sigmatic and Mudwater, which offer mushroom-infused coffee substitutes. However, MushMind's unique selling proposition lies in its specialization in mushroom products, setting it apart from existing coffee shops that offer limited options. The target audience includes local residents and Portland tourists interested in learning about mushrooms and their various uses.
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General Information
Business Registration Number: 85-4047390
Location: Birmingham, AL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: $250k to $500k
Open to Loans: YES
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Funding Usage
Funding will be used to purchase a rental space in NW Portland and set up shop! This includes all start up cost including furnishings, menu creation, marketing, business branding, website creation, tools, and mushrooms of course.
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Business Plan
I plan to grow MushMind through strategic branding and marketing on social media such as TikTok, Instagram, and Facebook. This also includes paid partnerships with black local mushrooms growers in Oregon and other herbal farmers/entrepreneurs. Along with branding, I plan on hosting educational events at MushMind so the community will get to learn more about the benefits of mushrooms and how they benefit mental, physical, and the spiritual self. MushMind is the start of a new movement when it comes to health, and mental wellness. Amid the pandemic, more Americans now then ever have been diagnosed with depression and anxiety. How do we solve this? Mushrooms. We also know that Americans love coffee. I believe Starbucks will be the only company thriving during an apocalypse. With mushroom based coffee, more Oregonians will be able to turn to a healthier alternative that does the same job as coffee but with more benefits. Measure 109 & 110 have passed and I believe Oregon is the biggest city for selling mushrooms. MushMind is bound to grow into a bigger business over the next 5-10 years.
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Self Identified Competition
Four Sigmatic is a multi billion dollar company that provides coffee alternatives through online sales (#1 on Amazon) and subscriptions. They are also available in grocery stores. Mudwater is a newer alternative also only available online. While there are coffee shops and cafe with 1-2 mushrooms infused teas, none of them specialize in this area like MushMind. This gives our company a clear advantage where our target audience are the local of Oregon, Portland tourist looking to learn more about the benefits of mushrooms, and the many ways they can be consumed.
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Contact Applicant
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