Pure Intentions Esthetics | Application Preview
Pure Intentions Esthetics is seeking government grant funding to enhance marketing and advertising efforts, continue professional education, and stabilize the business. The owner transitioned to self-employment during the COVID pandemic and is determined to succeed, believing the business is close to becoming self-sufficient.
The business plan focuses on expanding the client base through strategic marketing, relocating to a larger space, and potentially hiring staff in the future, with aspirations to open additional locations.
The owner emphasizes their extensive experience as a retail store manager, which equips them with the skills to effectively run a business and retain both staff and clientele. Having invested all previous funding into the current operation, they are currently at a pivotal point but feel inflation has hindered progress. They believe that increased funding would provide the necessary boost to reach their goals.
Despite competition from Sugaring NYC and White Willow Spa, the owner highlights a unique competitive edge as a solo esthetician. This one-on-one client relationship fosters loyalty, with clients frequently referring others. The niche service of sugar waxing further sets them apart in the local market.
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General Information
Business Registration Number: 87-3748305
Location: MANCHESTER, NH, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Marketing and advertising to gain new clientele, staying current with education, keep business afloat. I just need a push to get things off the ground. I changed careers during covid and took this path of self employment. I don't want to give up. I'm almost there.
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Business Plan
Marketing and advertising to grow clientele. I want to rent a bigger location and higher employees. Down the road I'd like to open another location. I was a successful retail store manager for over 20 years. I understand what it takes to run a successful business, retain staff and customers for life. I put all of funding into opening my current business. I'm a year in and almost at the point of being able to support myself financially. Inflation has really hindered my comfortability. My business in almost there. I just need a little push to elevate it so I can reach my goals. I plan to invest in marketing and advertising. I have built my current clientele from word of mouth.
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Self Identified Competition
Sugaring NYC, White WIllow Spa I'm a solo esthetician. My clients appreciate only seeing me opposed to being tossed around in a franchise setting. I connect with my clients and many of them bring other clients to me. I am one of the only people in my area that sugar wax besides Sugaring NYC. It's very niched.
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