Flaps20 sauces and rubs | Application Preview
Flaps20 Sauces and Rubs is applying for government grants to support their expansion plans. They aim to launch three new sauces inspired by Texas, Memphis, and Tennessee, along with a seafood boil product. The company is also looking to establish a retail location that will serve as both a shipping distribution center and storefront, allowing them to reach more national retailers with custom packaging displays.
As part of their growth strategy, the business plans to leverage an upcoming internship with a digital marketing firm to enhance their online presence and social media reach. They will focus on converting wholesale accounts to retail-friendly packaging and aim to increase their wholesale accounts and international exports. The introduction of new products is scheduled for early 2023 to complete their offerings.
Flaps20 intends to participate in food competitions and culinary events to build credibility and promote their brand. They plan to enter national flavor contests and engage in networking opportunities at food and outdoor shows to attract new markets.
The funding application emphasizes their foundation in strong family values and a grassroots approach inspired by 20 years of military service. Their commitment to customer relationships and hands-on efforts in the industry is bolstered by their frequent participation in culinary competitions, allowing them to form partnerships with leading figures.
In terms of competition, Flaps20 identifies rivals such as All Qued Up, Boar's Night Out, and DB 180. Their competitive edge lies in their focus on small-batch flavors, prioritizing quality regional tastes over a wide variety of less distinct specialty rubs.
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General Information
Business Registration Number: Flaps20 sauces and rubs
Location: Mobile, AL, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Our future plans include launching 3 sauces (Texas, Memphis & Tennessee) and seafood boil. We are also looking to move into a retail location to be used as our business location for shipping distribution and front end retail space. We would also like to move products into more national retailers having custome package displays.
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Business Plan
I will be starting a 6 month internship with a digital marketing company in November. The valuable marketing skills and knowledge will aid in the growth of our website and reach of our social media. We are looking to move wholesale accounts into more retail friendly packaging, ie shippers and product displays. We will move into a retail location helping double our wholesale accounts and grow our international exporters. Flaps will launch 3 new sauces and a seafood boil in early 2023 to complete our full lineup. Using our cooking team we will continue to travel to compete and food competitions, and use our accolades to schedule demos and cooking classes. We will be sending our blends into national Flavor contest through the NBBQA, American Royal and national barbecue news to get nationally ranked. Attending national food and outdoor shows to help build new markets. We are a business built on strong family values. We take take a boots to the ground approach to our brand that we learned from 20yrs of military serice. Putting in the leg work to build our brand, we stand behind our customer relationship. We travel over 30 weekends a year competing in food competitions building a strong partnership with some of the biggest names in the industry.
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Self Identified Competition
All Qued Up Boar's Night Out DB 180 We are focused on small batch flavor, instead of flooding our brand lineup with tons of specialty rubs we focus on bringing the best of regional flavors from the best national flavor profiles.
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Contact Applicant
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