MKWilliams Consulting LLC | Application Preview
MKWilliams Consulting LLC is seeking government grants to fund the purchase of the Potenza RF device, which costs approximately $135,000 from the vendor Cynosure. This investment covers not just the device, but also necessary training, customer support, and marketing efforts to assist small business owners.
The business plan centers around providing consulting services to nurses in travel nursing, with a focus on the high-demand area of aesthetic treatments. The Potenza RF device offers a non-invasive solution that enhances skin appearance by stimulating the body's own collagen and elastin, avoiding the temporary effects and risks associated with fillers and Botox. Currently, there are no providers of this service within a 100-mile radius of Kansas City, with the closest alternative located in St. Louis.
The applicant, a registered nurse with experience in using various medical devices, intends to get certified in the use of Potenza RF and leverage vendor-supported marketing strategies to build a robust client base. They will maintain their travel nursing career while establishing this new venture, with the ultimate goal of opening an aesthetic med spa. The applicant believes there is strong demand for non-invasive aesthetic treatments and emphasizes the importance of educating the community about these options.
Funding is requested based on the effectiveness of the Potenza RF device, which the applicant has personally experienced. They aim to be the first in the Kansas City market to introduce this innovative treatment, hoping to stimulate local economic growth while promoting safer aesthetic alternatives to injectables.
The competitive landscape indicates that there are no local competitors offering Potenza RF treatments, with the closest provider located in St. Louis. The applicant has established communication with the vendor's regional sales manager, ensuring they will be informed if any competitor expresses interest in purchasing the device. This unique position will not only provide a market advantage but also open opportunities for collaboration with other spas.
In summary, MKWilliams Consulting LLC is positioned to lead the Kansas City aesthetic market by introducing the Potenza RF device, creating a wave of new business opportunities while filling an unmet need in the community.
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General Information
Business Registration Number: 87-2510763
Location: Roeland Park, KS, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
The device costs 135,000 approximately from vendor Cynosure. This encompasses the device itself, training and certification, customer support as well as marketing and advertising by the vendor to aid small business owners.
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Business Plan
I currently consult nurses in various areas of travel nursing offering them support and mentorship. One of these areas of high interest and demand is in aesthetics. The American culture believes in easy fixes with immediate results, many go to med spas to get botox and fillers for facial correction. The use of potenza is quite new. In fact in Kansas City in a 100-mile radius, no one offers this service. The closest is in St Louis. This device aids in aesthetics by using the body's own collagen and elastin to improve aesthetic look instead of injecting additives that are temporary ie filler/botox. I am a registered nurse and skilled with the use of various devices. My plan is to puchase Potenza RF, get certified by the vendor, and grow my business by using a non-invasive, high effective aesthetic device. The results speak for themselves. From there, I can grow my clientele by ( assistance of the vendor's advertising and marketing firm who guarantees 25-30 leads a month) social media networking and word of mouth. I will continue to work as a travel nurse until I have a solid client base. My ultimate goal is to open an aesthetic med spa. This is the first step. Educating clients of non invasive treatments that yield permanent, long lasting results. Kim Kardashian is a verified user which is why this product is prevalent in the west coast. The midwest simply has not caught up to it yet. My goal is to be the first in Kansas City to introduce and bring this product into the aesthetic market and use it as a foundation to ultimately build my medical spa. Because this product works. It is effective. I believe in it because I was a patient and received treatment. I was flying to Beverly Hills to get the service done. Little did I know that I do not need to have an actual "spa" in order to purchase and use the device. This product will inevitably make it to the Kansas City market. The demand for aesthetics have soared these last few years. Lets introduce a product that is safe, that is non invasive, that yields lasting results, that teaches our community about prevention instead of always resorting to injectibles/fillers which carry serious risks whilst boosting local business. Please support me and allow me to be the first provider to offer Potenza to this community. Aesthetic businesses will follow suit creating a ripple effect
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Self Identified Competition
There is no competition. I have done my research the closest medical spa that uses potenza RF is in St Louis MO. I have spoken to the Regional Sales Manager. I will be the first provider in Kansas City area. A contract will be drawn and in the clause, it states that I will be notified if and when a competitor/provider reaches out to Cynosure to purchase Potenza RF. Again, I will be the first. That in itself is powerful and gives me leverage. It also allows me to collaborate with other spas to introduce the product/device
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Contact Applicant
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