Absolute Cleaning Services & More LLC | Application Preview
Absolute Cleaning Services & More LLC is seeking government grants to cover start-up costs for its home-based cleaning business. The funding will be allocated for essential equipment, legal and marketing fees, cleaning supplies, uniforms, and signage for employee vehicles. The office setup includes a computer system, phone lines, a fax machine, and basic furniture. Legal fees will support the formation of the business and the creation of contracts, while marketing funds will be used for business cards and brochures. The company plans to purchase cleaning equipment designed for durability, including commercial vacuum cleaners and eco-friendly supplies, to ensure high-quality service for each employee.
The target market comprises two key demographics: affluent households, especially those with one working spouse who prefers outsourcing cleaning, and two-income families with combined incomes over $125,000 who lack time for household chores. These households typically reside in high-value properties and prioritize hiring cleaning services to free up their time. The company aims to tap into this potential market, which includes approximately 10,000 families in its locality.
Absolute Cleaning Services & More emphasizes professionalism, convenience, and trustworthiness to distinguish itself from competitors, which include individual housekeepers, franchises, and independent cleaning companies. By ensuring well-trained staff, flexible service arrangements, and thorough employee vetting, ACSM aims to address customer concerns and provide a reliable cleaning service.
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General Information
Business Registration Number: L22000336598
Location: Riviera Beach, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Start-up Summary Absolute Cleaning Services & More’s start-up costs include equipment needed for a home-based business (to be detailed below), initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles. The home office equipment includes a computer system (with the following minimum specifications: 500 mhz processor, 64 megabytes RAM, 6 gigabyte hard drive, printer, and CDRW). Also required for the office is an additional land phone line, fax machine, pager, and cellular phone. A few pieces of furniture will also be needed. The legal fees are used for the formation of the business as well as reviewing/generating employee and client contracts. Marketing fees are for the production of business cards and brochures. Cleaning equipment must also be purchased with one set of equipment per employee. The major per employee expense is a commercial vacuum cleaner (consumer models will not withstand continuous use) and assorted brooms, mops, and chemicals (biodegradable). Uniforms will be used to give off a professional image. Lastly, we will have a few magnetic company signs made to turn the employee car into the appearance of a company car.
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Business Plan
Absolute Cleaning Service & more will be focusing on two upper socio/economic groups. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not to. This spouse would rather volunteer for a public interest organization, play tennis and golf, or just spend time how he/she chooses to. They have no desire to clean the house. To them that is not enjoyable and they have the money to pay someone to do that kind of work. This market has annual incomes over $200,000 and lives in expensive houses. The second segment of the market that is targeted is the two income family. Over the last couple of decades, the number of two-income households have increased, to a point where in parts of the country they exceed one income families. The target customer is two income families whose combined annual income is over $125,000. These families don't have the time to clean, can afford a cleaning service, and choose to hire a service because the opportunity costs are too high to waste time cleaning their house. These households are typically age 32-55 and live in houses valued over $250,000. Cleanly has approximately 10,000 families that fall into this demographic. It is this segment that has tremendous potential for ACSM. Nearly 80% of dual income households use an outside cleaning service for some of their house cleaning according to the U.S. Department of Commerce. Additionally, there are potential customers that ACSM has labeled as assorted "well-off" households. These are families that have the money for our services that do not fit neatly into the two previous categories. Absolute Cleaning Service & More will provide residential house cleaning service and commercial office cleaning for the upper end of the market. ACSM will have two target customers: 1. The affluent that have a spouse who does not work, and is not inclined to do housework. To many a maid/house cleaner is a symbol of wealth, and this idea symbolizes this group of customers. 2. The two-income households whose opportunity costs are too great to spend time cleaning the house. ACSM offers house cleaning to these targeted customers. House cleaning/Office Cleaning ranges from cleaning of standard rooms such as kitchen, bathrooms, bedrooms, as well as more unusual jobs like small disasters from children and pets
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Self Identified Competition
Competition ● Individuals: There are still some individuals who are housekeepers for either one family or a couple families. These individuals not only clean, but also take care of errands for the family, and help raise the children. This type of competitor is a shrinking market segment. ● Franchises or Chains: These are larger companies that have expanded into different regional markets. These service providers are best described as utilitarian. They get the job done but are not stellar in any way. ● Independent Cleaning Companies: These companies are similar to ACSM and vary greatly in quality. Absolute Cleaning Services & More is providing its customers with a professional, residential house cleaning service, aimed at the upper echelon of the market. ACSM seeks to fulfill the following benefits that are important to its customers. ● Professionalism: All employees will be well trained to exude professionalism from all of their actions and conversations. ● Convenience: ACSM will provide its services in the manner that is most convenient to the customer, including arranging for visits when the owner is not home. ● Trustworthiness: Many people have legitimate concerns regarding cleaning services in their home and the possibility of theft and breakage. These concerns have been eliminated or significantly reduced through a comprehensive screening and training process for employees. Additionally, ACSM carries insurance designed to cover any loss that the customers may attribute to the company
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