In The Name Publishing | Application Preview
In The Name Publishing is seeking government grants to enhance its operations by hiring an administrator, updating technology, and acquiring new software like Photoshop to streamline processes and reduce reliance on external services.
The business plan emphasizes a focus on marketing, networking, and partnerships with creatives nationwide. They are collaborating with a non-profit and a Business Professional from Forbes, who will be featured in their subscription-based magazine's inaugural issue. Additionally, they have a verbal agreement to take over the publishing department of a local design professional, which will bolster income. The magazine will be available in both print and digital formats, targeting the growth of a national audience. In The Name Publishing aims to revolutionize the publishing process for new authors by offering affordable publishing packages while upholding high standards.
The justification for funding lies in their innovative approach to publishing, recognizing that traditional methods are insufficient in today's digital age. They aspire to make reading exciting and accessible, sharing their own experiences of inadequate publishing processes that motivate their desire for change.
While facing competition from established entities like Kindle Direct and Christian Faith Publishing, In The Name Publishing sets itself apart through a genuine commitment to authors and their works. They aim to simplify the publishing experience while providing expert editing and design. Their modern marketing strategies, including a magazine and an interactive social networking book club, reflect their goal to bring publishing into the current era.
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General Information
Business Registration Number: 873453936
Location: Lecompton, KS, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Hire an administrator to support running the overall business so I can focus on projects to generate more income. Update systems (computers/phones). Purchase additional programs, such as photoshop, to reduce the need for third party support.
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Business Plan
Marketing will be our biggest area of focus, along with networking and partnerships with creative individuals across the country. We are already working with a non-profit organization and have recently partnered with a Business Professional featured in Forbes. Along with the business benefits of this partnership, this individual has agreed to be featured in the first addition of our subscription based magazine. In addition we have a verbal agreement to absorb the publishing department of a local Design professional, which will generate additional income. In addition, our subscription-based magazine will be offered in physical copies and web-based, which opens the doors to quickly growing a national following. Finally, we want to change the approach to publishing! Traditional publishing misses the mark with new authors, and we want to change that. We want to take a tiered approach to helping authors get their work published and distributed. We'll do this by offering packages to make publishing more affordable, while also maintaining a focus on excellence! We break the rules! Well, not quite, but we recognize that traditional publishing and print just won't cut it in the day of Kindle Direct. We want to bring passion back to reading by refreshing the way people view books. We want to reignite the flames of creativity by making it approachable and affordable! We have written and had books published and have not had great experiences in that process, so we are ready to be the change that brings books back!
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Self Identified Competition
Kindle Direct Christian Faith Publishing We care about authors and their works! Writing is hard enough, getting that work published with excellence shouldn't be. We understand that there are works we won't want to put our name on, which is why we'll offer a package to help people self-publish, while also having access to expert editing and design. We are looking at modern ways to market, like using the magazine and developing an interactive social networking based live book club. Traditional publishing is no longer relevant or obtainable, so we are bridging the gap and bringing publishing up to modern standards.
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Contact Applicant
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