Mali Auhnna | Application Preview
Mali Auhnna is seeking government grants to enhance her business, Mali Auhnna's Beads, focusing on quality materials, marketing, and potential expansion. With funding of at least $35,000, she plans to improve her product offerings, increase prices, and attend vending events, aiming to significantly boost revenue.
In the next five years, Mali Auhnna envisions establishing a physical retail store that showcases her expanded product line, supports other vendors, and hosts community events. She intends to build a dedicated team to manage operations, allowing her to concentrate on creativity.
The business aspires to grow its vending presence beyond Colorado, reaching national and international markets to deepen cultural connections and source inventory directly. A strong focus on content creation is also a priority, aiming to inspire and connect with the target audience by sharing the story behind the brand.
Mali Auhnna believes the self-help movement is spiraling, with people seeking holistic well-being and rejecting traditional organized religions. Her goal is to empower individuals to realize their self-worth through her jewelry, designed with intention and positivity.
Mali Auhnna's Beads sees no direct competition, promoting a unique presence within the self-help community. Her handmade creations, particularly waist beads, offer an authentic connection and emphasize the importance of personal energy within her products. Social events and workshops enhance community engagement and foster a sense of unity, further elevating her brand's mission in promoting personal development and connection.
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General Information
Business Registration Number: 872796142
Location: Aurora, CO, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Once given more funding I would be able to utilize it for higher quality materials and equipment, vendor cost/fees, renting retail spaces, marketing, transportation, and other necessary expenses needed to maintain the structure of my business. This means I would be able to increase my prices and expand my inventory, attend and travel to high quality vending events more frequently, invest in advertising and visibility, and ultimately scale my revenue exponentially. I project as little as $35,000 in funding would be sufficient to maintain and expand Mali Auhnna’s Beads into a profitable company.
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Business Plan
Within the next 5 years we look forward to having a physical retail store to host our expanded product line, present and highlight other vendors and small businesses, and facilitate community events and workshops. This will be imperative as demand for our products and services continue to rise. We also intend to have a dedicated team of individuals who can manage and assist with the daily load of owning a boutique. This will help in the production of my creations by redirecting some of my responsibilities to trusted allies. Having a dedicated center hub and a few employees will be vital for the success of my business. Another huge addition will be domestic and international vending. Currently Mali Auhnna’s Beads is based in Denver, Colorado and the majority of my vending presence is within this state. I look forward to expanding not only throughout the United States but outside of the country as well. This will not only allow for impressive vending opportunities but also the ability to fully immerse myself and my team within many of the cultures we derive our notions and ideologies from. This also allows me to buy wholesale inventory directly from the source, learn and expand my knowledge of these topics, and volunteer / give back to these communities directly in an impactful way. Our last immediate goal would be the use of content creation to influence, teach, and connect our target demographic. By creating an online platform and presence Mali auhnna’s beads will be able to highlight entrepreneurship, self help and development, and showcase the mind behind the vision. Many owners of businesses are rarely ever known nor do they interact with people who make their dreams a reality. I believe creating content centered around my business, ideologies, and self will help widen my audience and foster an open and honest perspective of what I am all about. It is often said that individuals don’t buy products, they buy people. In today's world many people are suffering from low self esteem, anxiety, and depression. It's no wonder so many are turning towards spirituality and metaphysics as a safe haven during these trying times. People desperately want to feel better and are consistently on the lookout for something that makes them feel good about themselves. Individuals are starting to prioritize and invest in their personal wellness, thus creating the boom within the self help community. Many individuals are ditching organized religions and finding refuge in yoga studios and crystal shops. This generation of young folks are following their path of self discovery using tarot cards, astrology, and concepts relating to the law of attraction. In the past ideas related to pseudoscience ideology were shunned and deemed ignorant. These same notions are coming back and being revered in modern pop culture. Mali Auhnna's beads look’s forward to being on the front end of this revolution, providing our products and services. We believe it is our mission to help as many individuals see their true worth, power, and potential as we can. In a world where over 700,000 people die a year due to suicide (World Health Organization, September 13, 2021) , it is out job to enhance the lives of the people we come in contact with. I created Mali Auhnna’s Beads with the idea that you can change your life / reality through the power of suggestion and intention. I hope by supplying jewelry with these notions that people will be inclined to start their own journey of self discovery. I believe I can cure people of limiting beliefs about themselves and their lives with these tools. So in short, investing in Mali Auhnna's Beads is an investment into the future leaders, believers, and achievers needed to enhance our collective world.
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Self Identified Competition
Mali Auhnna's Beads believes there is a space for everyone, especially within the self help community. We also believe that each individual is unique and holds a special energetic presence that can't be replicated. Therefore, we don't believe we have any competitors, we only strive to improve our today based on our yesterday. Unlike other metaphysical sellers and jewelry businesses, all our items are and will be handmade locally or sourced directly from the culture in which they derive. This means the energy behind our creations is regulated. It is important that the notions surrounding our art and creation be upheld and honored by those who genuinely and wholeheartedly believe in the concepts we preach. We also facilitate social events and workshops to foster fellowship and unity. This is an impactful way we can reach our desired audience and give back to our community. It is important that we not only supply tools of ascension but also promote and establish an environment of interconnectedness. Another huge factor in the success of my business is that my niche selling point is the creation of waist beads. Waist beads are not widely known in the western world so my display of them is very unique and makes me a popular attraction. I also create my waist beads as one of a kind pieces with no replications. This allows for a more authentic experience for our customers as they feel these pieces were designed specifically for them. We hope by providing these products and services that we can remind you that you are magic and so is your jewelry.
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