Mo Minks & More | Application Preview
Mo Minks & More is seeking government grant funding to address immediate needs and future growth. The funds will be allocated to hiring an exterminator for a spider and ant infestation, covering pending expenses like rent and insurance due to inflation, replenishing inventory, and replacing broken equipment such as a towel warmer and steamer.
The business aims for significant growth over the next five years. Owner Mahogany prioritizes continuous education in the beauty industry to stay current. The target market is minority women aged 18-45, and the business plans to expand its outreach through community assistance, fundraisers, and workshops focused on women’s empowerment. A complete rebranding is envisioned, which includes a new logo and an aesthetically pleasing, larger location. This expansion would enable the hiring of 4-6 employees and the introduction of retail products for clients.
Approval of this funding is crucial, as it would leverage Mo Minks & More’s authentic approach and existing revenue growth. The business stands out from traditional spas by emphasizing women's empowerment and personal development alongside beauty services.
In a small town like Burlington, competition is limited but consists of passionate local estheticians. Mo Minks & More differentiates itself by focusing on deeper client relationships, promoting self-care, and fostering an inclusive environment for all genders and ethnicities, as well as being LGBTQ-friendly. The emphasis is on making clients feel valued and secure in a space dedicated to their growth and confidence.
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General Information
Business Registration Number: 246892684
Location: Burlington, NC, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
The funds will be used to get an exterminator out immediately, there’s been a spider and ant issue in our current location. The funds will also be used to pay pending expenses such as rent & insurance due to inflation, products/inventory is needed & new equipment is needed as well. There’s been a few equipment that’s been broken (towel warmer & steamer).
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Business Plan
In 5 years we would like to grow tremendously. Mahogany takes additional education courses yearly to freshen up her skills & to stay on top of what’s trending/relevant in the beauty industry. We plan to market our business to different age group & ethnicities in our area , our target market is minority women between the ages 18-45. We also plan to provide assistance to women in our community as well a do fundraisers & workshops to help women build themselves up & be confident. We would like to rebrand completely with a new logo, new aesthetic in a new & bigger location that’s appealing to our clientele. The goal is for the business to be relatable and innovative. With a bigger location we will be able to hire between 4-6 employees as well as provide products we can retail to our clients to keep up their beautification needs. Investors should invest in Mo Minks & More because it’s a business build on authenticity. We also have a growing revenue but we will need investors to take the business to its highest potential. With better marketing skills and resources well be able to appeal to more customers/clients. Although it’s a business based on beautification we stand on women empowerment and helping women understand their full potential. We’re not a traditional “spa” or “beauty bar” we like to give back to our community as well as help women identify their purpose. The investment(s) will create stability & wealth.
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Self Identified Competition
Burlington is small town so there’s not many competitors in the area however esthetics is on the rise. There’s a few estheticians in the area that can be consider competition because they’re as passionate about their business as well. • The Beauty Spot • Serenity Waxing Studio • J Brows Beauty Bar Mo Minks & More is different because we see pass the facials & lashes. We understand that’s it’s deeper than that. We understand that women need self care & deserve it . We utilize our time with our clients to get a better understanding of who they are as people & to see what we can bring into our business that’ll be helpful to both them & other clients. Although women is is our main target audience we are accepting of male clientele as well. We are also accepting of all ethnic backgrounds & we are LBGTQ friendly. We like our clients to understand we care. We’re not just in it for the money. The relationships and conversations we have with our clients is important to us. We want our clients to feel 100% confident in our space & know it’s a safe space to grow & learn.
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Contact Applicant
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