McKnight Educational Consulting for College Admiss 882745280 | Government Grant Application

McKnight Educational Consulting for College Admiss | Application Preview

McKnight Educational Consulting for College Admissions (MECCA) seeks government grants to support its educational initiatives. They project total costs and expenses for the upcoming school year to be $1,126,800, covering both setup and operating costs.

The planned expenses include $126,800 for technology upgrades such as a mobile app, application tracking software, educational resources, and office equipment. The larger allocation of $1,000,000 will go toward operating costs, including salaries for staff, marketing, development of educational programs, and other related expenses. Notable allocations include funding for independent educational consultants, college entrance exam coaching, and health and wellness coaches.

MECCA aims to expand its reach by launching a mobile app and enhancing its presence on various social media platforms. They plan to engage with the community through advertising, partnerships with organizations, and by offering free resources. Their mission focuses on assisting students and parents in achieving educational and career goals while addressing achievement gaps in Arizona’s educational system.

The organization positions itself as a comprehensive resource for college admissions with various offerings, including workshops, podcasts, and educational guides. MECCA distinguishes itself from competitors by leveraging Sandra McKnight’s experience as an independent consultant and educator, aiming to provide tailored support to families navigating the college admissions process.

Ultimately, MECCA’s goal aligns with the Achieve60AZ initiative, advocating for increased post-secondary degree attainment in Arizona.

• General Information

  Business Registration Number: 882745280

  Location: Laveen, AZ, United States

  Length of Operation: 1-5

  Number of Employees: 1-10 Employees

  Annual Gross Income: Less than $100k

  Annual Gross Expense: Less than $100k

  Open to Loans: YES

• Funding Usage

  Projected Costs/Expenses for the upcoming school year: $126,800K Set up & Upgrades - Technology costs (Mobile App $40K, College Application Tracking Software $3,000/year, e-book/guide for parents 2K, Podcast Streaming Software $3,500/year, 2 Large Monitors 2K, Dedicated Laptops 6K) Zoom Account $500/year, various educational software for managing and monitoring students during the application process (CollegePlannerPro) $5,000/year, Dedicated YouTube Channel, Office Supplies/Furniture costs (Desk, Chairs, Color Printer, Ink Cartridges, Podcast Equipment, Paper, letterhead, business cards, business phone, copier – 40K, LLC establishment $500, PO Box $300/year, Website Design 4K, graphic design for promotional materials 20K) $1,000,000 Operating/Programming/HR Costs (Executive Assistant 30K, Podcast-er/Video Caster/Webinars/Engineer 15K, social media/Technology Assistant or Manager 5K, Accountant/Bookkeeper, Advertising/Marketing (billboards, commercials, movie theater, military bases, AZ high schools, AZ Pro athletes, etc. 200K), Salaries/Fringe Benets, 2 Independent Educational Consultants-International, Ivy League/Highly Selective Schools, HBCUs & PWIs 260K) Health & Wellness Coach for students and parents 20K, 21st Century Skills/Life Skills/College Survival Skills Coach 20K, College Entrance Exams Coach 50K/100 students (ACT/SAT/AccuPlacer) Annual HBCU College Tours $200K for 50 students and chaperones, Indirect/Miscellaneous Costs (Professional Development Conferences: IECA, ACT, College Board, NACAC, etc. MECCA, LLC MERCH/SWAG, Business Membership Renewals, Travel/College Visits, Guest Speakers/Workshop Presenters, Trademark of Intellectual Property, etc. 200K) $1,126,800 Total Costs/Expenses

• Business Plan

  I plan to grow my business by creating a Mobile App in order to provide greater reach into the community. Building an audience on social media (Tik Tok, YouTube, Instagram, Twitter, Facebook, and others). I plan to advertise using launch events, billboards, movie theater advertising, word of mouth in the community, churches, schools and students. I plan to partner with community organizations to help promote my brand. I plan to apply for grants when they become available. I plan to develop more programming for middle school students and parents as well as at-risk students and incarcerated individuals. Overall, I plan to grow my business by being more inclusive and offering many free resources to those who need them the most. MECCA assist students and parents with their educational and professional goals and help them navigate their post-secondary transition as well as what they want to do with their lives after college by providing the appropriate resources, tools, information, and options. MECCA is a one-stop shop (hub) for all your college admissions products and services. We offer a series of workshops, free resources, timely tips each week, Podcasts/Videocasts, Tik Tok Videos, YouTube Videos, Educational Blog Feed, a MECCA Playbook/Guide for students and parents serious about college-readiness activities and more. At MECCA, we realize that Arizona ranks low on the Totem Pole for performance in higher education as well as primary and secondary schooling and pre-K education, and we want our business and resources to closely align with the set of attainment goals of Achieve60AZ for our post-secondary system. The goal is to have 60 percent of Arizona’s working-age adults hold a postsecondary degree or certificate by 2030.

• Self Identified Competition

  JLV College Counseling - focuses primarily on scholarships IvyWise - caters primarily to families interested in attending Ivy League Schools Road2College Admissions - focuses primarily on financial aid MECCA was founded by Sandra McKnight in 2022 and was born out of necessity. Sandra is an Independent Educational Consultant and veteran high school teacher whose daughter, Eden, became the first Million Dollar Scholar in her school district in 2018. Other parents and students wanted to find more support, resources and timelines to help them successfully navigate the college admissions process step-by-step and requested Sandra’s assistance. MECCA provides parents and students with the necessary tools for successful transition from high school to college matriculation. As a Million Dollar Mom, Sandra is thoroughly familiar with the various components and timelines of college admissions and will help prepare families by providing them with the MECCA formula and guidance. Sandra is a Career and Technical Education teacher at her high school, where she holds certifications in English, CTE Business & Marketing, Cross-Category Special Education, and Administration/Principal. She has earned a Master of Business Administration, Master of Education with a Concentration in Special Education, and a Master of Educational Leadership.

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