Beautylife | Application Preview
Beautylife is seeking government grants to enhance its marketing efforts and hire a training extra employee. The business aims to grow its clientele by implementing a “personalized self-care” marketing campaign, positioning itself as a “boutique salon.” As the customer base expands, the plan includes adding more staff.
This funding request is supported by the fact that Beautylife is a minority-owned business led by a motivated self-starter who has invested her life savings to launch the salon. Securing this funding would help her overcome the challenges of establishing credibility in a competitive market.
Beautylife's main competitors include Latern Nails, Ilash Factory, and The Lash Lounge. However, its competitive advantage lies in offering an intimate experience in a small, two-room salon, allowing clients to enjoy personalized care rather than being part of a crowded environment. This unique approach aims to differentiate Beautylife from larger, more impersonal salons.
-
General Information
Business Registration Number: 587114
Location: Albuquerque, NM, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
-
Funding Usage
Marketing and hire and a training extra employee
-
Business Plan
Build up a clientele base by bypassing competition through a “personalized self care” marketing campaign as a “boutique salon”. Add employees as clientele grows . Minority owned and highly motivated self starter who already has her foot in the door by investing her life savings to launch the business seeking help to get over the next hurdle by establishing herself as a serious entrepreneur within her highly competitive field.
-
Self Identified Competition
Latern nails Ilash Factory The Lash Lounge Small and intimate 2 room boutique salon allows the consumer to feel a much more personalized care experience and not a cattle call where employees and customers share a single space.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
