American Family Center LLC | Application Preview
American Family Center LLC is seeking government grant funding to recover from significant financial impacts caused by the COVID-19 pandemic. The business owner incurred substantial loans to keep the school operational during this crisis and intends to allocate the funds towards repaying these loans and addressing back pay for staff.
The business plan leverages various marketing strategies, including social media marketing, public events, and promotional offers, which have successfully boosted both in-person and online enrollment. Since taking over the school, the owner has tripled the student count from 30 to 101 within the first year, indicating a strong recovery trajectory.
Approval for funding is crucial for alleviating the debt accumulated during the pandemic, which in turn will enable the school to manage finances more effectively and enhance the quality of services offered to families within the community.
In terms of competition, the center faces challenges from local martial arts schools that offer similar programs at competitive prices. However, American Family Center distinguishes itself by emphasizing character development alongside martial arts training. Its focus on cultivating leadership, confidence, and teamwork aligns with its motto, "Kids are our Future Leaders." This commitment to character education aims to equip students with vital life skills, setting the school apart from competitors that primarily emphasize combative techniques.
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General Information
Business Registration Number: 71-1005017
Location: Alexandria, VA, United States
Length of Operation: 11plus
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $250k to $500k
Open to Loans: NO
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Funding Usage
The business took a large hit during covid and the business owner had to take large loans to keep the school from closing. The funding will be used for loan payments and payroll back pay.
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Business Plan
We will continue to utilize Social Media Marketing, as it has been helping increase in person and online traffic to the school, Public School Events and Take Home Folders, Internal Marketing and Events, Offering Free Trial Classes, and Promotions during special holidays and seasons. These strategies have allowed us to recover from COVID and increase our student count tremendously. After my parents turned the school over to me, I have been able to work with my team to effectively triple our student count from around 30 - 34 students to 101 students within the first year. I have no desire to quit on the school and all the drive to improve the quality of life for all the families and staff members that are a part of our community. Once we are able to alleviate the debt my parents accrued during COVID, we will be able to manage the finances more effectively and efficiently to provide the best service in our area.
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Self Identified Competition
Our main competitors in the area are Taekwondo Masters and Yoo's Authentic Martial Arts. They offer similar programs to ours and are able to compete with us on program pricing. Taekwondo Masters focus more on just the Martial style of Taekwondo, while Yoo's Authentic Martial Arts teaches a larger variety of martial styles, including but not limited to, such as Taekwondo, Kung Fu, and Hapkido. They are also located in a high traffic area where their families will have access to other stores while their students are practicing. While they focus more on the combative side of martial arts, we are focused on the character development side of it. Our motto is "Kids are our Future Leaders," and we stand by that statement. We use Martial Arts as a vessel to promote positive Character Development, Leadership, Confidence, and Teamwork to prepare our students for future success rather than immediate combative prowess. As they grow and develop, we want to provide them a high moral code, a sense of responsibility, the confidence to overcome difficult challenges, and to become honorable men and women.
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Contact Applicant
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