Bright Nest LLC | Application Preview
Bright Nest LLC is seeking government grants to fund its participation in the McHenry Chamber of Commerce's Riverwalk Shoppes small business incubator program. The initial funding will cover a $3,500 lease for a retail space by May 1, 2023, which will enhance the business's visibility in a prime location along the McHenry riverwalk. The grant money will also be allocated for purchasing materials to build inventory in anticipation of increased sales and to support hiring part-time assistance from a local high school student during the shopping season.
The company's growth strategy centers on establishing a physical storefront, allowing Bright Nest LLC to gain valuable insights into retail operations and customer engagement. This opportunity will also facilitate partnerships with other local businesses and contribute to the company's long-term goal of opening its own dedicated location. Additionally, with grant funding, Bright Nest aims to expand its graphic design services, leveraging the owner's professional background as a graphic designer.
The application emphasizes the owner's creativity and experience, highlighting the brand's success over the past year, particularly in local craft markets across Northern Illinois and central Wisconsin. This track record demonstrates a reliable customer base and consistent sales growth.
Bright Nest LLC faces competition from well-known companies like Etsy, Shutterfly, and Home Goods. However, it distinguishes itself through personalized service and the unique craftsmanship provided by a professional designer. This expertise allows for innovative products and comprehensive graphic design services, positioning Bright Nest LLC as a versatile provider of both goods and services. Overall, the funding will help solidify the company's presence, enhance its offerings, and contribute to its continued success as a small business.
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General Information
Business Registration Number: 10806755
Location: McHenry, IL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Funding would initially be used for satisfying the lease agreement with the McHenry Chamber of Commerce's Riverwalk Shoppes small business incubator program. In order to achieve presence in a dedicated shop along the McHenry, Illinois riverwalk, a lease amount of $3,500 is due in full by May 01, 2023. In addition to assistance with lease payment, funding provided to Bright Nest LLC would be used for materials purchasing to build up product inventory in anticipation of a drastic sales increase stemming from consistent "brick-and-mortar" presence in a high-traffic, high visibility area in downtown McHenry. Finally, funding would be used to supplement pay for part-time help from a local high school student during the Riverwalk Shoppes 2023 season.
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Business Plan
The biggest step in growing Bright Nest LLC is to receive grant funding which would in turn allow our presence in a high-traffic, high visibility area of McHenry, IL as a part of the Riverwalk Shoppes small business incubator program. With the end goal of eventually opening its own brick-and-mortar location, this program would allow Bright Nest LLC to evaluate the needs, challenges, and experiences of continuous presence at a permanent store location. Bright Nest LLC is always partnering with other local small businesses to grow its presence, so involvement in this incubator program would allow Bright Nest LLC to not only gain experience in owning and operating a store location, but would allow to establish further partnerships with other small businesses, vendors, and community members who could assist in business growth in future endeavors. With additional funding and experience, Bright Nest LLC has its sights set on increasing the Graphic Design Services offerings capabilities. Owned and operated by a professional Graphic Designer, the goal is to offer not only custom, hand-made goods at a store location, but to expand its design services and increase the clientele by contracting to other businesses looking for graphic design services. Investors should invest in Bright Nest LLC because of the vision, experience, and creativity of its owner. Shelby Fairweather is a Graphic Designer by trade, having parlayed her passion for art and design into a profession to include digital design, artwork, and website design. Using this base of skills and knowledge, Bright Nest LLC was born out of her love for all things creative. This drive to pursue new, innovative design and art manifests itself into an always evolving collection of hand-made, carefully thought out products. Bright Nest LLC has been operational for a little over 1 year and has had only increasing levels of success and profitability in every event it has been involved in. Primarily featured in local craft markets, Bright Nest LLC has realized immediate success in sales and interest in all events. Mainly focused on local markets in Northern Illinois, Bright Nest LLC has had presence in central Wisconsin with equal success, indicating consistent interest and client base in multiple markets.
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Self Identified Competition
The top 3 competitors to Bright Nest LLC are Etsy, Shutterfly, and Home Goods. Being major players in the creative industry, these are huge entities and can easily lose the feel of personalized touch and local artisanship. Bright Nest LLC has everything these competitors have to offer, but with the personal touch and care of a local, small business. Being a true "small business," clients of both the store-offered product inventory and graphic design services can expect a comprehensive hands-on approach and receive the highest level of care. The major factor that sets Bright Nest LLC apart from competitors is the professional base of knowledge that comes from being owned and operated by a true Graphic Design professional. Many competitors offer products and designs that are slight alterations from other trends and products, lacking any real craftsmanship or innovation. Having the trained skillset and knowledge base of a professional designer, Bright Nest LLC prides itself on truly unique creations, artwork, and designs. Not only does this base of knowledge show in the products offered by Bright Nest LLC, but it allows us to offer the pure Graphic Design services which opens up an entirely additional potential revenue stream. Bright Nest LLC is a true "goods and services" provider.
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Contact Applicant
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