Lamaveriq LLC | Application Preview
Lamaveriq LLC is seeking government grants to expand its Premium Parent Mentorship Program and Community Outreach initiatives in Philadelphia, PA. The plan includes hiring at least five independent Parent Mentors with social science degrees and related experience, along with five Community Outreachers who will work with children while maintaining necessary clearances. The company also aims to involve youth volunteers aged 14-18, offering stipends for community service.
The organization plans to launch a publishing company to assist consumers in publishing their books and online courses. It will cultivate a membership site for parents featuring exclusive virtual parenting classes and resources, while also planning to establish a non-profit to support related initiatives such as a daycare and youth development center. Lamaveriq will market a range of products, including apparel and educational materials.
A key objective is to develop a trustworthy brand while improving sales and creating efficient hiring and training systems. The focus will also be on legal protection for the company's offerings and enhancing search engine optimization for better visibility. With a projected growth in the social and emotional learning market, Lamaveriq positions its offerings to meet increasing demand.
The business plan includes creating a non-profit for child care, family advancement, and youth programs, ensuring a comprehensive approach to supporting families. The anticipated growth in the social and emotional learning sector is highlighted, demonstrating the relevance of Lamaveriq's services in promoting positive youth development.
Target consumers are parents aged 25-45 interested in self-improvement, with a particular focus on lower and middle-class families. The competition includes well-known figures and organizations that provide similar services, but Lamaveriq distinguishes itself with a blog that gives practical parenting advice, a structured curriculum, and interactive lessons geared for diverse family backgrounds. The comprehensive offerings, including both online and textbook formats, are designed to empower parents by providing them with concrete tools for enhancing their children's socio-emotional learning.
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General Information
Business Registration Number: 86-1893077
Location: Philadelphia, PA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Lamaveriq LLC will grow its Premium Parent Mentorship Program to a team of at least five Parent Mentors (independent contractors). These mentors will be required to have at least a bachelor's degree in any field that involves the social sciences and at least 1 year experience in that particular field; they will also receive thorough training and personal development from our company to ensure that they are consistent with upholding the expectations of our program. We also aim to grow our team of Community Outreachers (independent contractors) to at least five Outreachers in the city of Philadelphia, PA. We will hire people who are over the age of 18. These independent contractors must have at least a high school diploma and they must also have up-to-date clearances in order to work with the children. Our company will also provide thorough training and personal development to ensure that they are consistent with upholding the expectations of our program. We will also develop a team of outreach volunteers between the ages 14-18. These youth volunteers will receive credit for completing a certain amount of community service hours, they will also receive yearly stipends that range from $100 to $500. We will focus on expanding our Community Outreach and Volunteer Program nationally, in major urban cities. We will start a publishing company that helps our consumers publish their own books, ebooks, and online courses. We will cultivate The Parental Guidance Network: Monthly Membership Site, which will provide parents with a series of exclusive virtual parenting classes, resources, and interviews. We will also create a non-profit organization for The Indigo’s Corner so that our blog and YouTube channel may also affiliate itself with the Daycare, Family Advancement Center, and Youth Development Center that we will fund and operate. We will carry The Stress Less Movement apparel and merchandise on our website. We will also create and sell additional curriculums, online courses, e-books, and a children’s book series on our website. One of our main objectives is to develop and expand a suitable brand that consumers can trust and recognize. We are focused on improving in this area on a daily basis. We are also aiming to increase sales in order to position ourselves to create a cohesive and efficient promotional plan and budget. We are also focused on creating duplicatable systems that will aid in the hiring, training, and professional development of future team members. In addition, we are focused on developing and maintaining a strong legal house to protect our company, products, and services. Lastly, we are focused on protecting all of our company’s intellectual property that is hosted online, we keep our systems up to date and we are discovering new ways to maximize on search engine optimization. Our company aims to diligently create a marketing system that can also be implemented offline, this action will minimize any threats that may occur due to glitches in technology or internet service. Our textbooks are delivered via email and by mail; we provide ebook copies as well as paperback copies. We do not issue refunds on any of our products or services, all sales are final. We have outlined all of our policies on our website, we have also drafted cohesive legal contracts for our Premium Parent Mentorship Program and our Community Outreach and Volunteer Program. Our clients can contact us via email 24/7 and by telephone during business operating hours.
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Business Plan
The Indigo’s Corner (will be adding non-profit organization to this business) The Non-profit will consist of: Child Care Center and Prekindergartner Program (early childhood education services) Family Advancement Center (family resources, counseling, and advocacy) Youth Development Center (Youth Recreation and Performing Arts Center) Business Consulting Services (Business Plan Writing, Grant Proposal Writing, Digital Marketing Consulting and Services) The social and emotional learning market size is projected to grow at a Compound Annual Growth Rate (CAGR) of 24.7% during the forecast period. The industry is projected to grow from 1.2 billion in 2019 to 3.7 billion by 2024. North America and Europe region have the highest market share in the social and emotional learning market, where these two regions together contributed approximately 60-90% to the global social and emotional learning market in the year 2019. The major factors driving the growth of the social and emotional learning market in these regions include government support for the implementation of social and emotional learning, funding from the Non-Profit Organizations (NPOs), and growing uptake of digital transformation in K-12 schools (Market Research Firm, Jan. 2020). Stringent Common Core State Standards across public schools in the United States have also influenced the demand for social and emotional learning (CITE). Social and emotional learning refers to the acquisition of social components that assist students in developing emotionally and socially. It helps students manage their emotions, reduce anxiety, boost confidence, enhance students’ positive behavior, and improve academic performance. Educators are leveraging the power of SEL to encourage students to apply their knowledge and skills to make responsible decisions and maintain positive relationships with peers, thereby creating a positive environment in the society (Market Research Firm, Jan. 2020). Child development is a key concern for educational proponents as well as parents across the globe. The key areas of child development include cognitive development (to learn and resolve problems), social and emotional development, speech and language development, mental development, and physical development. Scientifically, childhood is the best age at which students can imbibe all these skills quickly. Hence, educational institutions are focusing on developing child development skills at the early stages of life. To succeed in educational and professional careers, students require special skills that can encourage students to better understand their personal and peer’s emotions (Market Research Firm, Jan. 2020). Education professionals are now beginning to better recognize that their role in the education of children extends far beyond arithmetic, reading comprehension, and grasping grade level concepts. Educators are requiring that children must also develop the skills needed to manage their emotions, build and sustain positive relationships, and pilot social situations with confidence, along with many other necessary competencies that educators play a large role in facilitating (CITE). The language surrounding such competencies is quite broad, and therefore unspecified and inconsistent across educational professionals and other child focused venuses. “Social and Emotional Learning” and “Socio-emotional and Academic Learning” were both familiar and consistent to the education professions, other child focused venues, and policy makers. These groups, accompanied by parents and family members question the training efforts for such professionals to encourage the development and implementation of socio-emotional skills. These questions of training efforts lead to questions of evaluation as the parents reinforce the importance of academics (CITE). Edge Research of Arlington VA was appointed by The Wallace Foundation to unify the linguistic landscape of the concept of educating children beyond academic knowledge. Edge research concluded the previous findings. In addition to those findings, Edge also explored the varying rationales or “frames” involved in socio-emotional learning with children and youth. The results concluded that educators, policy makers, and after school leaders alike, are invested in the benefit brought to the children through socio-emotional efforts in practice. Through those findings The Wallace Foundation also noted two other factors, “The Foundation is not suggesting a “one size fits all” approach to terminology or framing; rather it believes local context should be taken into account. And while the research probed for partisan associations, it was not designed to be a thorough analysis of the political landscape for policies affecting socio-emotional learning” (CITE). Parental Guidance: A Parent’s Guide to Positive Youth Development is a Textbook and Online Course that was developed to assist parents in teaching their child(ren) about social-emotional learning and in developing their executive functioning skills. This curriculum directly shifts the focus on effectively teaching parents how to develop these competencies within their own children at home. This puts the powers into the hands of parents, ensuring the personalization of local context while also creating a unified linguistic landscape regarding socio-emotional learning as it relates to children, parents, families, neighborhoods, communities, and society at large. Parental Guidance: A Parent’s Guide to Positive Youth Development is a home based reform that parents can utilize to promote and increase home to school connections that extend far beyond academics. Since schools are prioritizing an investment in SEL, it would be beneficial for parents to utilize our curriculum as a tool to reinforce key components of SEL, in order to protect that investment. The curriculum gives parents clear-cut examples on how they can structure weekly home-based lessons that will help their child(ren) develop skills in the following areas; self-awareness, self-management, social awareness, relationship building, responsible decision making, personal development and self-evaluation in order to promote the widespread of positive youth development. This thirty-six-week curriculum has a total of six focus units and five structured lessons in each unit. Each lesson is enriched with vocabulary words and opportunities for children and parents to focus on linguistic development. Through our curriculum, parents are also coached on how to create and utilize a ‘safe space’ in their home; this space is instrumental in helping parents reinforce various coping and cognitive reasoning skills with their children. This space will also display all of the posters, diagrams, and graphic organizers that parents and children create while completing the curriculum. Parents and children are also guided through the process of creating a thorough life plan that details short-term and long-term goals for their own personal development and advancement. There is also an online component to the curriculum, the online course carefully guides parents through the process of effectively completing each activity that is described in the textbook. Parents may also download printable resources that go along with selected activities. Since socio-emotional learning has also gained considerable prominence as one of the most critical strategies to promote student success and effective school reform due to which, the demand for the socio-emotional learning software has consistently scaled up over the past few years. Players operating in the current socio-emotional learning software market are increasingly focusing on curating various socio-emotional programs that combine research from science and positive psychology to improve the quality of their services (CITE). The onset of the novel COVID-19 pandemic has played a key role in influencing the changes in the education sector in 2020, as more students were compelled to turn to online classes and lectures as a measure to curb the transmission of the novel coronavirus and to ensure the safety of students, schools, and universities. Several nations around the world have remained shut down for the most part of 2020 and as per the current developments, the trend is expected to continue over the course of 2020 and 2021. Several organizations and education policy makers continue to propagate the benefits of socio-emotional learning and the correlating software even during the lockdown period due to which, the demand for remote socio-emotional learning software is likely to gain traction. Several players in the socio-emotional learning and software market are offering socio-emotional programs via video conferencing and other mediums to stay relevant in the current market landscape (CITE). Parental Guidance: A Parent’s Guide to Positive Youth Development is our flagship product, our Premium Parent Mentorship Program and our Community Outreach and Volunteer Program are services that we offer to assist in reinforcing the concepts that are included in the curriculum. One of our main objectives is to develop and expand a suitable brand that consumers can trust and recognize. We are focused on improving in this area on a daily basis. We are also aiming to increase sales in order to position ourselves to create a cohesive and efficient promotional plan and budget. We are also focused on creating duplicatable systems that will aid in the hiring, training, and professional development of future team members. In addition, we are focused on developing and maintaining a strong legal house to protect our company, products, and services. Lastly, we are focused on protecting all of our company’s intellectual property that is hosted online, we keep our systems up to date and we are discovering new ways to maximize on search engine optimization. Our company aims to diligently create a marketing system that can also be implemented offline, this action will minimize any threats that may occur due to glitches in technology or internet service. Our textbooks are delivered via email and by mail; we provide ebook copies as well as paperback copies. We do not issue refunds on any of our products or services, all sales are final. We have outlined all of our policies on our website, we have also drafted cohesive legal contracts for our Premium Parent Mentorship Program and our Community Outreach and Volunteer Program. Our clients can contact us via email 24/7 and by telephone during business operating hours. Our ideal consumers are parents (both mothers and fathers) who are focused on self-improvement and positive youth development. We project that the majority of our target market will range in age from 25-45 years old. Our Curriculum (textbook and online course) and our Premium Parent Mentorship Program are both available to consumers in all 50 states. The online course is accessible on a virtual membership site. Our Premium Parent Mentorship Program utilizes live video conferencing software to carry out each session. The target audience for our Curriculum and Premium Parent Mentorship Program are lower middle class, middle class, and upper middle class. Our Community Outreach and Volunteer Program is currently offered in Philadelphia, PA; eventually this program will expand to every major urban city in the United States. The Community Outreach and Volunteer Program is geared especially towards low income families and lower middle class families. We partner with various youth development centers, non-profit organizations, and small businesses that are family and community oriented. We are dedicated to partnering with institutions that are located in urban or inner city neighborhoods. All of our partners must have at least fifteen students who are enrolled in their programs; these partners must be in the start-up or growing phases of business. Works Cited “Social and Emotional Learning (SEL) Market.” Market Research Firm, Jan. 2020, www.marketsandmarkets.com/Market-Reports/social-emotional-learning-market-245017024.html.
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Self Identified Competition
Our company has competitors; they are Carl Knickerbocker who is the author of “The Parallel Parenting Solution”, Self Sufficient Kids LLC, and Parents Together Non-profit organization. In this section, we provide a snapshot of what our competitors offer and we briefly describe their impact on the market: Carl Knickerbocker- Unapologetic Parenting Best selling author Emotional Abuse Survivor Award Winning Divorce Lawyer Focused on helping parents find solutions that reach far beyond co-parenting 129k Followers on Instagram The Parallel Parenting Solution $12.95 Boundaries Focus $37.00 + Parallel Parenting $59 1-on-1 Coaching Sessions $179 hourly/$600 4 hour package Pinwheel (affiliate marketing revenue stream) Podcasts (passive income) Amazon Bookstore (affiliate marketing) Blog (passive income) Speaking Engagements (rate based) Self-Sufficient Kids LLC Established in 2015 Huffington Post Feature The Wall Street Journal Feature Founder is a Positive Discipline Educator Founder has Financial Planning Expertise Founder is focused on helping parent teach life skills 60.8 K followers on Instagram 106,629 Followers on Facebook Boredom Buster Activity Cards $5.99 Chore Cards for Children $5.99 Positive Affirmation Cards for Kids $5.99 Money Management and Allowance Toolkit $7.99 Routine Cards for Kids $5.99 Room Cleaning Cards for Kids $5.99 Chore Cards for Kids $5.99 Family Meeting Toolkit $5.99 Family Conversation Starters $5.99 Summer Family Planner $4.99 Growth Mindset Cards $5.99 T-shirts $16.50 Blog (passive income) Quiz for Parents (engagement) Parents Together Non-Profit Organization 125k Followers on Instagram Collects Donations Only and offers FREE Resources Advocacy via Blogging These competitors have been selected because their missions are similar to our company’s mission, they also share content that aligns with our company’s core values. These companies also offer similar products and services to our company, they have larger followings, and they have received public recognition for their service to parents and children. Lamaveriq LLC stands out because we have a blog that covers helpful topics and shares information about parenting and education, we also provide parents with a solid resource that will help them teach and reinforce key socio-emotional components. Our full length textbook is $79.99 and it comes with an Online Course that carefully teaches the consumer how to effectively complete the entire curriculum. Our textbook provides parents with concrete lesson plans; we offer more than theoretical, psychological, educational, or legal advice. Our lessons are interactive, easy to implement, and they are all culturally competent because it was written to be consumed by ALL parents and families regardless of race, gender, sexuality, etc. We rely heavily on universal language, we also unify the linguistic landscape of socio-emotional intelligence by offering a home based reform that will standardize SEL overtime and help families grasp key concepts and vocabulary words relating to SEL. Lamaveriq LLC stands out because we have a blog that covers helpful topics and shares information about parenting and education, we also provide parents with a solid resource that will help them teach and reinforce key socio-emotional components. Our full length textbook is $79.99 and it comes with an Online Course that carefully teaches the consumer how to effectively complete the entire curriculum. Our textbook provides parents with concrete lesson plans; we offer more than theoretical, psychological, educational, or legal advice. Our lessons are interactive, easy to implement, and they are all culturally competent because it was written to be consumed by ALL parents and families regardless of race, gender, sexuality, etc. We rely heavily on universal language, we also unify the linguistic landscape of socio-emotional intelligence by offering a home based reform that will standardize SEL overtime and help families grasp key concepts and vocabulary words relating to SEL.
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