Divine Nourishment | Application Preview
Divine Nourishment is applying for government grants totaling $50,000 to support the development and marketing of a new beverage. The funding breakdown includes $15,000 for product and logo development, $15,000 for distribution, and $20,000 for marketing efforts.
The business aims to create a product that appeals to a wide audience by leveraging social media for outreach and establishing trust with customers through consistent quality and reliability. To connect with consumers beyond social media, Divine Nourishment plans to implement email campaigns, participate in networking events, and provide free samples at large gatherings to showcase their product. This strategy is designed to build brand loyalty and encourage partnerships with other businesses while diversifying their product line.
The rationale for funding approval highlights the product's simplicity and environmentally friendly ingredients, fostering consumer confidence by avoiding overly complicated formulations. Divine Nourishment emphasizes that their beverage will not replace meals but instead offer a quality option that complements a balanced diet.
In terms of competition, Divine Nourishment identifies three key players: Ka'Chava, OWYN, and Evolve. The unique competitive advantage is the commitment to providing a product that maintains nutritional integrity without the drawbacks often associated with meal replacement shakes.
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General Information
Business Registration Number: Divine Nourishment
Location: Bronx, NY, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
$15,000 For development of the beverage and creation of logo $15,000 Beverage distribution $ 20,000 Marketing
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Business Plan
I plan to grow my business by providing a simple product that will appeal to all consumers not just certain classes or groups. We will network and engage with potential customers through social media platforms to reach as many people as possible. Build trust by following through on the promises we make, which will create and maintain brand loyalty and dependability with not only our consumers but future partnerships. We would also launch an email campaign and will also participate in networking events or gatherings, to further reach those individuals that aren't as active on social media platforms: We would offer free samples to show that we stand by what we make, putting booths up at large events to further promote our product and meet other business owners which will potentially forming future business relationships. We will diversify our product and services, which will further expand our line of products offered and potentially grow our consumer base. Our product is not only delicious, but our ingredients are simple and environmentally responsible. The simplicity of our product and the easy read ingredients will provide faith and confidences because our product is not a science experiment with our consumers being the guinea pigs. We stand by our product, and we promise nothing but quality and great taste.
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Self Identified Competition
1. Ka'Chava 2. OWYN 3. Evolve Our product doesn't replace meals because we recognize that one shake can't possibly replace a well-balanced meal, without being a chalky chemical mess.
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Contact Applicant
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