Expansion Gaming | Application Preview
Expansion Gaming is applying for government grants to support its operations while strategic partnership deals are finalized. The funding will help sustain the team during a crucial period when corporate budgets are being approved after a positive 2022.
The organization's five-year plan centers on attracting top talent from the sports gaming industry, notably representing some of the best Madden players globally. Expansion Gaming aims to position these athletes as case studies to demonstrate potential growth in the infrastructure-less esports arena. As the first agency to focus on branding esports athletes in sports gaming, they have successfully secured contracts and sponsorships. This success has led to increased interest from athletes in other sports video games seeking assistance in business development.
The grant application emphasizes the opportunity for investors, highlighting a generational gap in traditional sports' marketing to Gen Z. With Gen Z viewers significantly less likely to engage with traditional sporting events, Expansion Gaming offers a pathway to connect these younger fans through their Madden creators, who are predominantly Gen Z football enthusiasts. This positioning makes Expansion Gaming a valuable resource for major sports leagues like the NFL, NBA, and MLB, looking to enhance their outreach.
In terms of competition, Expansion Gaming faces others such as Bad Moon Talent, Snapback Agency, and United Talent Agency. However, their competitive edge lies in their niche focus and understanding of the specific needs of their clients. Unlike other agencies that often push their athletes into unrelated gaming genres, Expansion Gaming prioritizes football-related engagement, allowing their athletes to maintain a strong community connection, especially during the offseason. This unique approach has led to community growth for their athletes, setting them apart in the esports landscape.
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General Information
Business Registration Number: 86-3743541
Location: Northlake, IL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
We would utilize this funding to help us cover daily costs while several strategic partnerships are in the works. Our organization is looking to land strategic partnerships over 2023 based on very positive conversations we had in 2022. These deals are with corporations that can take months to get budgets approved. We are looking for a grant to help sustain our team for the next few months while the fiscal year ends and new budgets can be approved.
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Business Plan
Over the next five years, our focus is to collect the best talent in the sports gaming industry. We represent five of the best Madden players in the world (rankings via EA Sports). Our plan to grow is to utilize our athletes as case studies for what is possible in the gaming industry. The esport industry is infrastructure-less at the moment. We are the first agency to brand ourselves for sports gaming esport athletes. With the contracts, sponsorships, and marketing that we've been able to execute for our athletes, many athletes in adjacent sports video games are starting to look for us to support their back-end business development. In order to break into more gaming titles, we have started to conduct interviews with potential clients in order to discover what problems or pain points they want us to address for their unique situations. Investors should invest in Expansion Gaming because we hold the keys to the next generation of sports fans. What I mean by that is traditional sports have a Gen Z problem. The problem is that they do not know how to market or connect with the next generation. Viewership, engagement, and awareness are at an all-time low for the next generation of sports fans. "Gen Zers are half as likely to watch a sporting event as a Millineal and twice as likely to never watch." The NFL, NBA, and MLB are all looking to connect with the next generation. The solution is with Expansion Gaming. Our Madden creators' audiences are 95% Gen Z football fans. We are densely populated with the people these sports leagues are looking to connect with. We have leveraged that knowledge to help bring the next wave of engagement between sports and the community.
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Self Identified Competition
Bad Moon Talent Snapback Agency United Talent Agency We are better for our clients than every other esport agency because we are niche and understand the unique problems that face our clients. Most agencies will make their Madden creators play Fortnite or Call of Duty during the football off-season. We cannot guarantee that Madden fans enjoy shooting video games, but we can guarantee that they enjoy football. Our athletes spend the off-season collaborating with the NFL and their franchise. As a result, our athletes were the only ones that experienced community growth and momentum during months when athletes with other esport agencies don't.
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Contact Applicant
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