All The Bitter | Application Preview
All The Bitter is seeking government grants to support its growth and increase production capacity. The funds will be used for inventory, new equipment like a bottling line and tanks, a separate facility to reduce reliance on a shared kitchen, and to hire two additional employees.
Currently, the company is unable to meet the increasing demand for its product. Anticipating a move into a dedicated facility, All The Bitter plans to enhance efficiency and expand its workforce to manage production, shipping, and sales. Having established over 150 wholesale accounts nationwide and begun exporting, they aim to target larger retailers once production increases. The business also seeks to develop a stronger local presence in Chico.
The market for non-alcoholic beverages is on the rise, with forecasts predicting an 8% annual growth rate compared to just 0.7% for traditional alcohol. By the end of 2022, All The Bitter expects to generate over $200,000 in sales without any employees, relying solely on the founders to manage all aspects of the business. With additional resources, they believe they can significantly boost sales in the coming year.
In terms of competition, All The Bitter has only two domestic competitors in the alcohol-free bitters sector. While both DRAM Apothecary and El Guapo have been in business longer, their focus has not been on the non-alcoholic market. All The Bitter, however, has centered its branding and strategy on this niche from the outset. The company has successfully positioned itself as a leader in the non-alcoholic cocktail bitter space, ranking first on Google for "non-alcoholic bitters" and making connections with key producers in the industry.
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General Information
Business Registration Number: BL21-000340
Location: Chico, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
We are scaling up our production and need money for inventory, new equipment (bottling line, tanks, etc), a new facility, and two employees.
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Business Plan
At this point, we are limited by how much product we can physically produce ourselves -- demand is outpacing our production capabilities. In 2023 and beyond we plan to move into our own facility (we are renting a small shared kitchen space currently), purchase the equipment we need to work more efficiently, and hire 2-3 employees to assist with production, shipping, and sales. We've established over 150 smaller wholesale accounts across the country (and export to several countries) in 2022, and as soon as we are able to increase production, we will begin to target larger retailers like Whole Foods, BevMo, Total Wine, etc. We also plan to grow our business footprint locally in Chico, which hasn't been a focus prior to now. The market for non-alcoholic beverages is exploding, and we have positioned ourselves as the go-to non-alcoholic cocktail bitter for bars, restaurants, and homes. The IWSR (the leading source of data for the beverage alcohol market) forecasts that no- and low-alcohol volume will grow by +8% compound annual growth rate (CAGR) between 2021 and 2025, compared to regular alcohol volume growth of +0.7% CAGR during that same period. There is a lot of money to be made in non-alcoholic beverages of the next few years, and we've gotten in at the very beginning stages of that growth. By the end of 2022, we will have done over $200,000 in sales as a small, bootstrapped mom-and-pop business without any employees (just the 2 founders). We do everything ourselves: production, shipping, sales, marketing, etc., and are selling our product as fast as we can make it. We've only begun to scratch the surface of the demand and potential outlets for our product, and with the right resources, we can easily do 5x the sales next year.
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Self Identified Competition
We only have 2 competitors in the country that make alcohol-free cocktail bitters (as opposed to hundreds of producers of non-alcoholic beer, wine, and spirits). DRAM Apothecary has been in business since 2011, and El Guapo started in 2014. While both have been established for much longer than we have, neither one is specifically targeting the non-alcoholic beverage market. Their products happen to be made without alcohol, but historically, that hasn't been their focus. While DRAM and El Guapo make alcohol-free bitters, the non-alcoholic market hasn't been their focus. All The Bitter, on the other hand, has targeted the non-alcoholic market 100% in our messaging and approach from the very beginning. In the past year, we've established ourselves as the go-to non-alcoholic cocktail bitter, rank #1 on Google searched for "non-alcoholic bitters" (as opposed to our competitors who don't even rank on the first page), and have made in-roads with nearly every major producer in the space.
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