Raise the Bar Energy & Nutrition | Application Preview
Raise the Bar Energy & Nutrition is seeking government grants to support its mission of promoting a healthy community through nutritious meal options and active living guidance. The funding will be used primarily to cover $14,880 in back rent and startup costs, alleviating financial strain caused by a downturn in revenue due to rising supply and gas costs. This support will enable the business to continue its operations and expand fitness classes from twice a week to 5-6 times a week, alongside improving advertising efforts and installing proper flooring for these classes.
In terms of business strategy, Raise the Bar plans to grow its 'tea drops' initiative, delivering B-Vitamin energy teas to local businesses and increasing its social media presence with targeted advertisements. Additionally, they aim to launch a 'Lift with Him' Ministry fitness class to benefit local charities.
The application emphasizes the unique role Raise the Bar plays in fostering a community-oriented atmosphere, where patrons can connect and access guidance on healthy lifestyles. Their community involvement includes supporting local events and charities, setting them apart from competitors like Lincoln Perk, Sonic, and Casey's gas station, which primarily focus on convenience. The business's competitive advantage lies in its commitment to educating customers about healthier choices and creating an inviting environment conducive to wellness.
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General Information
Business Registration Number: 9926783
Location: Hesston, KS, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
This funding will be a great relief to our small business and help us continue our vision of raising the bar for a healthy community, as well as take action with our mission of providing healthy alterative meal and energy needs and give guidance on a living a healthy active lifestyle. With this funding we will put $14,880 to back rent and start up costs. Given the economy in this last year our revenue went down with the rising cost of supplies, gas, etc. We are back on the rise of business and want to push through to keep our vision and mission going. The remaining of the funding will go towards expanding our fitness classes with equipment from twice a week to 5-6 times a week on top of our normal business hours, also advertising, and putting in proper flooring for the fitness classes.
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Business Plan
We will continue and expand the businesses we reach with our "tea drops" where we provide our B-Vitamin energy teas to local and nearby businesses, as well as hand out coupons and flyers. Expand our resources on reaching people on social media with more paid advertisement and get in touch with a social media expert for guidance to ensure we are going in the right direction. Expand our fitness classes from two a week to 5-6 a week on top of our normal business hours. We will also start our "Lift with Him" Ministry fitness class, where all donations will be donated to local charities that support the community, such as, Hesston Community Foundation and local churches. We are unique to the community, more than just a place to grab a quick drink. We create an experience, build friendships, and a place to come hang out and chat for a while before or after work. Raise the bar is heavily involved with the community by participating in local events and donating items for silent auctions. We open our doors to provide healthy active lifestyle guidance, something that this community and surrounding areas is in short of. We stay on top of our knowledge by attending weekly zoom meetings and monthly in-person trainings across the US.
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Self Identified Competition
Our top three competitors are Lincoln Perk a coffee shop directly beside us, Sonic located behind us and Casey's gas station located a crossed the street. Both Lincoln Perk and Sonic offer a drive thru option, which creates a convenience for their business. What sets me apart from my competitors is our overall mission and goal to create a healthy active lifestyle community. The passion we have to provide knowledge about the benefits of consuming our products over grabbing something quick and on the run. Emphasizing that food is fuel for the body and creating an environment that is light and enjoyable.
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Contact Applicant
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