Creative Calling LLC | Application Preview
Creative Calling LLC is seeking government grants to enhance its ChestZilla brand, which focuses on innovative pillows designed for women. The funding will be utilized to expand inventory, launch a plus-size version, market the brand, and develop an indoor pillow specifically for women's everyday use.
The business plan involves transitioning from an inflatable outdoor pillow to a broader range of indoor pillow options made from various materials. The marketing strategy includes leveraging social media and placing products in beach and vacation retail locations, starting in Florida.
The applicant emphasizes their dedication and character, stating they put forth 111% into everything they do. They aim to overcome personal challenges while raising a child and working full-time, showcasing resilience and determination in pursuing their entrepreneurial dreams. Additionally, they express a desire to support breast cancer research through their brand.
In terms of competition, ChestZilla stands out as a unique product with no direct rivals in the adjustable pillow market specifically catered to women’s comfort during sunbathing. While traditional beach pillows exist, they do not address the comfort needs associated with lying on the stomach. The ChestZilla pillow is designed to support and lift the breasts, promoting relaxation and comfort for women in various positions. This creative approach aims to empower women by enhancing their sunbathing experience.
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General Information
Business Registration Number: 85-4401855
Location: Spring Hill, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
I plan to order additional inventory, finish producing a plus size version, market and advertise the brand as well as creating an indoor pillow for women to use in everyday use.
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Business Plan
In the upcoming years I have a vision to market and build the ChestZilla brand from an inflatable outdoor pillow to options for a regular indoor pillow. Branching out to have choices beyond with different materials for Women to use in additional indoor locations. I will market on social network, on locations at the beach, and hopefully be set inside retailers at beach or vacation locations, starting with Florida as I am based here. I also hope to have the ChestZilla brand I am hardworking wholehearted person who cares about myself and the people around me. I give all the aspects of my life 111%. I act on my visions and ideas to implement my hopes, dreams, and beliefs into my future. I strive to live past my fears and trust in the Universe to guide me through. I lead by example for family, friends, and co-workers. What I lack in business knowledge I make up for in character, creativity, and willingness to put forth effort and grow. If things were easy everyone would do it, it takes strength, courage, and goal setting to strive for entrepreneurship. I also want to make a difference with the brand and support a cause, Breast Cancer research. I have come a long way from initial thought, idea growth, product design, product delivery, all while raising a son working full time, never married and with only one income. I am proud of what I have accomplished thus far and will prove to continue to accomplish more with additional funding options.
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Self Identified Competition
Currently there is no direct competitor as ChestZilla is a new idea to market. While there are many traditional basic beach or sunbathing pillows in general the 2 that are competing as a beach or inflatable pillow would be the Ballast gear pillow and Airstream pillow. The majority of people who lay out, relax, sunbath, get massages, use the beach or pool in a way in which to actually lay out and relax and not just sit as a majority are women. While the 2 competitors may make a good regular beach pillow, there was no pillow created to specifically comfort a Woman who is sunbathing in multiple positions. ChestZilla is the first ever adjustable sunbathing pillow made with Womans comfort in mind. ChestZilla was specifically designed to support, lift, and comfort the breasts when lying on the stomach. No other pillow on the market currently offers such a feature. I want to empower Women simply through comfort and relaxing and rejuvenating their minds to face the many tasks of her hard days! We deserve to relax in comfort, and in any position. Laying on your breasts is extremely uncomfortable and unrelaxing. ChestZilla solves that problem in a simple, smart, and easy way.
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