Indigo Event Space and Lounge LLC | Application Preview
Indigo Event Space and Lounge LLC is seeking government grants to enhance its operations in Carbondale, Illinois. The funding will be allocated towards staffing, marketing, and renovations of the building.
The business has a five-year growth plan centered on three key objectives: expanding staffing to accommodate increased operating hours from 20 to 40 hours per week, refurbishing the venue, and boosting marketing efforts to attract a wider audience. Part of the expansion includes adding unique menu items and entertainment options, like live music, to create a distinct experience for customers. Additionally, the business aims to introduce outdoor dining and a beer garden to enhance the dining atmosphere.
The grant proposal emphasizes Indigo's status as a minority-owned business, highlighting its commitment to offering southern cuisine and creating a welcoming environment for young professionals and community members. The owner believes that supporting Indigo will contribute to the local economy and help revitalize the downtown area.
In terms of competition, Indigo faces three main rivals: Tres Hombres, Global Gourmet, and The Cellar. While these competitors are established in the area, Indigo positions itself as a fresh option that has thrived despite challenges, including operating during a pandemic and overcoming community stigmas related to its previous ownership. This new approach aims to provide the community with a safe and engaging space for entertainment and dining.
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General Information
Business Registration Number: 86-3252605
Location: Safety Harbor, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
We plan on using this funding for staffing, marketing, and building renovations.
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Business Plan
The next five years are crucial for the growth of our business. Our plan to grow this business includes improving on three main objectives; staffing, building renovations, and marketing. We plan on increasing our hours of operations from 20 hours a week to 40 hours a week. We will need more staff to accommodate these hours as well as marketing materials to inform the community. We plan on increasing our menu selections to add a more in depth and exclusive experience for our customers. This complex menu will set us apart from the competition. We also plan on adding additional entertainment such as live music. We are going to expand our restaurant by adding outdoor dining as well as providing a one of a kind beer garden experience . We are excited to continue to bring an upscale dining and entertainment space to the city of Carbondale Illinois. Investors should invest in Indigo because we are one of the few minority owned businesses in the city of Carbondale Illinois, offering a menu of southern cuisine. We are attempting to bring a unique experience to the downtown area for young professionals and people of all ages to enjoy. In addition we want to work closely with the community to ensure that our event space is well utilized. We want to contribute to the economic growth of the city and are confident that our business plan will lead to success. Thank you for your support!
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Self Identified Competition
Our top 3 competitors are: Tres Hombres- A Hispanic restaurant that offers take out, outdoor seating, table service, live music, full bar, and televisions. They are open for lunch and dinner. Global Gourmet- A casual dining restaurant on Jackson St. They offer American cuisine and a variety of wines. The space is small and intimate. The Cellar- Located on W. Monroe St. This is a casual saloon with a limited selection of food. People go to The Cellar for the bar games and well drinks. It is associated with a speak easy atmosphere and offers a safe space to hang out. Investors should invest in Indigo as opposed to our competitors because we are a new business, which has seen tremendous growth in the 1st year of business with limited resources. Being a new businesses to open in Carbondale, Indigo has faced many challenges. These challenges include; surviving our 1st year in a pandemic and battling a stigma within the community due to the previous business owner. Unlike our competitors who are well established in the community, Indigo is working diligently to provide the community a new, exciting, and safe space to enjoy.
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