The Indigo Mama LLC | Application Preview
The Indigo Mama LLC is seeking government grants to enhance its marketing efforts and manage existing business debt. The business aims to leverage social media, influencers, and various selling platforms to expand its reach over the next five years. A significant long-term goal includes opening a physical store in Worcester to connect with the local community and host workshops focused on mental health and personal support.
The owner, a single mother, highlights her journey as an embodiment of the American dream, aiming to improve her life and help others through her ventures. The business focuses on mental health support while offering spiritual gifts, emphasizing empowerment and community connection. Although competition is limited in the area, particularly from one similar store, The Indigo Mama LLC differentiates itself by fostering customer relationships through social media, which it plans to transition into an offline community experience.
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General Information
Business Registration Number: 001473577
Location: Worcester, MA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
I would use the funding to continue marketing and explore other avenues of marketing strategies. As well as working capital to help me with debt that has accumulated over the last year pertaining to the business.
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Business Plan
I plan on growing my business within the next five years by working with social media, influencers, and other selling platforms to help spread the word about my products. As aam long term goal I plan to open a brick and mortar in Worcester as I branch out to more of a local audience. With my current following on instagram (11.7k followers) I plan to continue to leverage my followers to promote my products and make sales. When I have a physical location I plan to curate workshops and host other activities that promote positive mental health strategies, awareness, and support to everyone that joins. I am the epitome of the American dream. I am a single mother trying to achieve a better life for my son and I while simultaneously help others. My business’s core is supporting others struggling with mental health and the every day life struggles with inspiration in my online presence that I wish to continue to take off line as my business grows. I am a spiritual gift shop that not only sells goods but supports people in their daily lives to stay motivated and positive.
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Self Identified Competition
There aren’t many competitors in the area but as for a metaphysical type store I would say Seed to Stem. I am different from ny competitors as I focus on inspiring others while selling niche gifts such as journals, homeware and apparel. But the unique thing about me and my business is that customers get to connect with me via Instagram and Facebook for support and a sense of community and I really want to bring that community offline.
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Contact Applicant
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