SuppKup LLC | Application Preview
SuppKup LLC is seeking government grants to support its growth strategy. The funding will first be allocated to develop their website, costing $3,000. They plan to invest approximately $4,751.76 to order 10,000 units of their health-focused products, covering production costs. The remaining funds will be directed toward marketing efforts and business expansion.
The company's business plan emphasizes a broad range of health and lifestyle products. They aim to increase sales not just through their website, but also on platforms like Amazon and to secure partnerships with major retailers such as Walmart and Kroger. As the business grows, SuppKup intends to scale its workforce in line with revenue growth and is committed to undertaking humanitarian initiatives to amplify their positive impact.
SuppKup positions its product as enhancing the quality of life for a diverse audience, targeting an emerging market that prioritizes health and longevity. In terms of competition, they recognize VitaCup as a primary competitor, which recorded significant revenue and utilizes similar distribution channels. However, SuppKup differentiates itself by offering tailored products based on specific demographic needs, rather than a one-size-fits-all approach. This personalized focus gives them a competitive edge in appealing to users who have distinct health requirements.
-
General Information
Business Registration Number: 92-1027248
Location: Pomeroy, OH, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
-
Funding Usage
First, we will hire a professional to develop the website for $3,000. Then we will purchase our first order of 10,000 (minimum possible order) units, which costs roughly $4,751.76; covering raw materials and production. The remaining funds will be allocated toward marketing and business expansion.
-
Business Plan
We plan to offer a wider range of products promoting health and life improvement. We will expand our sales from only our website to Amazon and reach larger retailers such as Walmart and Kroger. As we grow, our employ will scale alongside our revenue to ensure the business is as efficient as possible. We intend to engage in humanitarian acts as we grow to widen the positive impact and influence that our vision may bring. Our product is geared toward improving the overall quality of life across all demographics. We are aimed toward a largely untapped market that is consistently growing as health and longevity is on the forefront of the average US consumer.
-
Self Identified Competition
The only competitive company with a similar vision is VitaCup. VitaCup - Was established in 2017 as the "first ever" west coast based vitamin infused coffee/tea company. They amassed nearly $30 million in revenue in 2022. The majority of their sales are Amazon fulfilled with ties into retailers like Walmart. There are smaller companies like Drink Nutrient, who sells vitamin/coffee packets, but they don't tap into the larger market of K-cups. We bring a more personable approach with our blends. Where VitaCup has a "focus coffee" blend, we take the time to research specific demographic needs. For example, the elderly and PhD scholar need to focus in different ways for different reasons, so we formulated blends to fit their specific needs.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
