Will Gilbert LLC | Application Preview
Will Gilbert LLC is seeking a $50,000 government grant to support its growth in the fashion e-commerce sector. The funds will be allocated as follows: $15,000 for hiring two new employees for three months, $20,000 for increasing inventory to meet international demand, $10,000 for completing their website and marketing efforts, and $5,000 for unexpected costs.
The company's business strategy focuses on expanding inventory on platforms like eBay, Poshmark, and Mercari, which aligns with their plan to enhance customer service and shipping speed. They aim to develop customer retention strategies, form partnerships in target countries, create a loyalty program, and implement robust digital marketing and email campaigns.
Gilbert emphasizes the enduring demand for fashion items and shoes, particularly in Africa, which presents a significant market opportunity. American products are highly sought after in Africa, often priced much higher than local alternatives. The company initially started as a personal shopper due to high demand for U.S. products and aims to capitalize on the 20% annual growth of e-commerce in the region.
In terms of competition, Gilbert faces other sellers on eBay and larger platforms like Jumia and Konga in the African market. However, his competitive advantage lies in offering authentic products and superior customer service, distinguishing his business from competitors who often sell counterfeit items. This focus on quality and trust positions Gilbert's company well for market success.
-
General Information
Business Registration Number: 86-3324209
Location: Oakley, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
-
Funding Usage
In those $50,000: * secure $15,000 for 2 new employees for the next 3months salary($16/hour, $640/week, $2560/month) x 2 persons x 3months * $20.000 to get more inventory and satisfy our bigger market internationally. *10,000 to finish our website (www.unclesamcmr.com) & marketing for our international market * $5,000 for unexpected expenses
-
Business Plan
Add more inventory on eBay, Poshmark and Mercari(the more you list, the more you sell & grow). Increase customer service & fast shipping. Products sourcing For our international market, we will increase customer retention, Form strategic partnership in each country, build a sales funnel, create customer loyalty program, strong digital marketing, build a strong email list. Built a trust with our customers Become some brands authorize seller We are in fashion industry, it Will always be in demand. People will always dress and wear shoes. We are opening to big market that is underestimated with a huge demand(africa) American products are 2 times more expensive in Africa. We started as personal shopper, the demand was so high. Everyone wants product from the US. The e-commerce growth in Africa is 20% annually.
-
Self Identified Competition
For eBay our competitor are other sellers For our international eCommerce Website for African, our competitor are Jumia, konga & glothelo. Most of my competitors sell counterfeit products form china & they don’t have a strong customer service. Many African people want authentic products; but it’s hard find: we have the solution
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
