UpNorth Chic | Application Preview
UpNorth Chic is seeking government grants to enhance its graphic design and photography business. The funding will be used to acquire a MAC large screen computer, keyboard, and Adobe Creative Cloud software for detailed illustration and graphic work. Additionally, part of the grant will go towards marketing efforts on Amazon and Google, capitalizing on current interest from five potential clients and the intention to transition into a full-time operation.
The business plan emphasizes growth through word-of-mouth referrals and a developing portfolio. UpNorth Chic has recently secured contracts with new clients and is creating websites for authors, alongside placing books in three new businesses and attracting interest from larger chain stores.
The application highlights the applicant's determination and resilience as a single mother of three, who has successfully balanced education, part-time jobs, and entrepreneurship, overcoming personal challenges along the way. The applicant expresses a strong desire to inspire her children by exemplifying hard work and success.
Despite online competition, the applicant feels well-positioned due to the local demand and has built a network of potential clients. The request for grants is framed as a necessary step to continue growing the business and mentorship opportunities within the community.
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General Information
Business Registration Number: 801932877
Location: Mackinaw City, MI, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
To purchase a MAC large screen computer & keyboard for detailed illustration and graphic work as well as purchase Creative Cloud, Adobe software programs. I will also use some of the money to market myself on Amazon & Google. I already have 5 interested parties which is why I want to take the step into having it be a full time business. I will also upgrade my camera so I have a back up one and can teach another to do photos with me on larger events.
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Business Plan
Word of mouth has been the biggest and the more people see my work the more inquiries I have. I have made a contract up as I have interest already as well as 2 new clients heading into the new year. The website marketing with photos and my illustrations has also become asked about with a handful of clients who would like me to create them a website for their books. I have 3 new businesses carrying my books and a large account of chain stores considering... so I will continue to pursue larger businesses for the books, photos and children's books I am creating. I should be rewarded grants because I am very determined, persistent woman. I have been a single mom of 3 kids, raised them, went back to school graduating with honors a few years back. I started my own business, worked several part time jobs, including coaching high school sports, and self taught software programs I needed in order to put my own children's book together. I am a strong-willed, hard worming woman who won't stop until the desires of my heart are in fruition. I know what I am excellent at doing and I want to be able to help others with my talents. I have lived through domestic violence and as a survivor, I prefer to be a thriver. I want my kids to see how life can be conquered with hard work , excellence and teamwork. I will be a success. That is why you should award me the grant money I am requesting. Thank you.
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Self Identified Competition
I currently do not have any competitors where I live! Online would be my online competition but I honestly have enough work dealing with people in northern Michigan. My online friends and their friends on social media have already reached out to me for information and are awaiting contracts.
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Contact Applicant
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