In The Holler LLC | Application Preview
In The Holler LLC is applying for government grants to fund advertising and marketing efforts aimed at promoting a new open-air marketplace. The business intends to utilize billboards, signage, posters, and direct mail within a 50-mile radius, targeting key highways in the area.
The owner has 30 acres of land, with 16 acres visible from Highway 47, providing ample space for vendors and parking. The marketplace, named "In The Holler! A Marketplace Extravaganza," will operate from April to October, offering a family-friendly atmosphere with shopping and entertainment.
The funding is justified by the owner’s solid repayment history and the opportunity for professional vendors to regain stability after the impacts of Covid-19. With over 30 years in the vending business, the owner aims to foster a thriving seller community.
Competition exists with only two known marketplaces located far away, giving In The Holler a competitive edge. The marketplace will feature antique dealers, craftspeople, and collectible sellers, alongside food and drinks. Unique amenities like cooling stations and park benches for patrons will enhance the experience. An affordable entrance fee of one dollar includes a raffle ticket, encouraging customer participation. Vendor fees are set at $40 for a 10x10 space over four days, with the potential to accommodate hundreds of vendors, promoting future growth as the venue gains recognition.
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General Information
Business Registration Number: 64630851
Location: Macfarlan, WV, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Advertising and Marketing. Billboards and signage in a 50 mile circumference which includes Interstate 77 and 79 and State Hwy 50 in our county. Posters and signage distributed in a circumference of 50 miles. Direct mailing
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Business Plan
I own 30 acres, 16 of it field that is visible from Highway 47. I have ample room to attract vendors as well as parking. I plan on being open as it is an open air market from April through October. There will be fun things for the whole family to see and do and of course, shopping. It is called In The Holler! A Marketplace Extravaganza. I have a perfect payback history. This will open an opportunity for professional vendors to sell their wares as they have not been able to due to Covid 19. It gives them a sense of a secure future and the seller's community can grow. I have been in the vending business for over 30 years.
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Self Identified Competition
I only know of 2. Rinky Dink's marketplace in Marietta which is 65 miles from here and there is one that Iheard of in Summersville, WV but that is over 100 miles away. My business will include antique dealers, crafts people and collectibles dealers. There will also be food and drinks available. I will have cooling stations for the patrons to cool off and park benches in place for them to rest a bit. Those two things are often overlooked by other event promoters. I have ample parking and will have handicapped parking by the gate. There is an entrance fee of only one dollar and that gives them a raffle ticket to one of the many door prizes available. They can then purchase more raffle tickets if they wish. The vendors fees are $40 a 10 x10 for 4 days. I have enough room to fit hundreds of vendors. Once the word gets out that this is a great location and venue, it will continue to grow.
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Contact Applicant
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