MojiLife LLC | Application Preview
MojiLife LLC is seeking government grants to support various business needs, with funding allocated across several key areas. The breakdown is as follows: $23,200 for inventory, $12,400 for services, $28,500 for freight, $12,000 for rent, $72,000 for payroll, and $22,700 for other expenses.
The company aims to enhance its growth strategy through focused recruiting efforts for both customers and independent ambassadors. MojiLife plans to refine its product line to emphasize best-selling items and concentrate on expanding its presence in the U.S. market before exploring international opportunities.
In just under seven years of operation, MojiLife has gained valuable insights into its business dynamics. The recent appointment of a new president, with over 25 years of industry experience, is expected to propel the company further. With the right team and strategic focus, MojiLife believes it has significant potential for future success.
The competitive landscape includes companies like Pura, Aera, and Scentsy. Pura offers a plug-in fragrance device, while Aera provides a larger, free-standing device. Scentsy focuses primarily on candle warmers. MojiLife differentiates itself with a rechargeable, portable product that is safer and mess-free compared to the competition. While acknowledging the strengths of competitors, MojiLife asserts that their product stands out due to its unique features and user-friendly design.
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General Information
Business Registration Number: 81-1538876
Location: Pleasant Grove, UT, United States
Length of Operation: 6-10
Number of Employees: 11-25 Employees
Annual Gross Income: $1M to $10M
Annual Gross Expense: $1M to $10M
Open to Loans: YES
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Funding Usage
The funding will be used as follow: Inventory - $23,200 Services - $12,400 Freight - $28,500 Rent - $12,000 Payroll - $72,000 Other - $22,700
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Business Plan
We have a few major plans in place to grow the business. The main focus will be in recruiting. Recruiting new customers and new independent ambassadors. We would also like to change our strategic focus regarding our product lines and the markets that we are targeting. Our product line is very wide spread and we are going to put much more focus into the products that have proved over years to be our best sellers. And more of a focus on growing in the US market before spreading and moving anywhere else. We have a bright future. After 6 years, now going onto 7, we have learned what works for us, and what does not work. We recently brought in a new president who has a great history of over 25 years in the industry, and has played a major role in the growth of all previous companies she has been affiliated with. With the right team, and the right focus, the sky is the limit for us in this new chapter.
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Self Identified Competition
Pura- They have a plug into wall type fragrance device. They have been around since 2015. Their device is a blue-tooth controlled fragrance device as is ours. Therefor we consider them a competitor. Aera- They have a free standing bluetooth controlled fragrance device as well. Our device is both of these as well. Therefor we consider them a competitor. Scentsy- Who is the much larger of the three. They are not a blue-tooth controlled but they do sale fragrance, and they sell in a similar approach as us. Therefor we consider them a competitor. Pura- Their device is a plug in so that is your only option as to where to put it. By a plug. They have cartridges that contain oil and will spill out if on its side long enough. Their device doesn't cover even half the square footage as ours. Their device is $45 where ours is $65. Ours is a rechargeable unit. Their cartridge is $16 and ours is $8.25. They last similar. Aera- Their device is much larger then ours and Puras. It is about the size of a toaster. It is narrow shaped and tips over easy. When it is on its side fragrance oil flows out immediately. Theirs has to be plugged in as well. Their device is almost $200 and the cartidge is about $60. They claim it lasts 60 days. So, about 4x longer then ours and Pura's. My speculation us that they are the smallest of the three of us. Scentsy- Their product is a candle warmer. When tipped over hot wax will be everywhere. They have been around for more then 20 years and seem to do a great job in their niche. They are over 500 million. I am partial but we really do have the best product. As you can see from the competition the biggest differences is we are safer, mess free, and portable/rechargeable.
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