Good Lather Soaps LLC | Application Preview
Good Lather Soaps LLC is seeking government grants to support various business initiatives, including settling startup costs, expanding the product line, enhancing advertising efforts, and purchasing materials for new products. The goal is to foster growth both online and in physical stores.
The business plan outlines an ambition to have its products sold in over 100 retail locations within the next five years. Additionally, the company aims to achieve online sales of over $5,000 per month while penetrating the Nashville market. The intention is to have products available in hotel gift shops, flower shops, specialty stores, boutiques, and tourist attractions, emphasizing a Tennessee-made brand identity.
The owner highlights a strong commitment to growing the business, having started from scratch without taking a paycheck during the first year. The owner’s background in marketing has contributed to the business's current success, marked by participation in 49 events and effective online advertising. Community involvement efforts are also noted as crucial for brand visibility.
In terms of competition, Good Lather Soaps faces rivals such as Buff City Soaps, Bath and Body Works, and Dr. Squatch, which offer similar products. However, the company distinguishes itself through its plant-based soaps and soy candles, which contain few ingredients and no added colors or dyes. The growing trend of supporting local businesses further enhances Good Lather's competitive advantage.
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General Information
Business Registration Number: 87-3752489
Location: La Vergne, TN, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Pay off startup costs, expand product line, advertising, taxes, purchase materials to create new products. Help my company to expand and grow into new areas online and in stores.
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Business Plan
I would like to have my product sold in over 100 stores in the next 5 years. I would also like to continue online advertising and grow the website to do over $5000 a month in sales. I would like to grow into the Nashville Market, and be sold at hotel gift shops, Flower Shops, specialty stores, and boutiques, as well as tourist attractions, and be branded as Tennessee made. As a small business owner, built from the ground up. I am very dedicated to growing Goodl Lather Soaps, LLC, and have a Marketing background that has been helpful to getting my business to where it is today. I feel I have a great product that people love and continue will buy. Building the relationships with the people in the community and Chambers thru donations, advertising and volunteer work continues to help get Good Lather Soaps, LLC name out. The first year of business I have not collected a paycheck, and have grown the business by doing 49 events, online advertising, and being sold in stores.
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Self Identified Competition
Buff City Soaps - sell soaps and hand soaps and claim to be plant based Bath and Body Work - Sell soaps, hand soaps, and candles Dr. Squatch- Bar soaps, everyone claims they have a large bundle of their soaps at home. My soaps are plant based, the candles I make are a soy candle with no color added. The foaming hand soaps are plant based with very few ingredients. The trend is to buy and shop local. I am local and have a product that has less ingredients than competitors, and without the color and dyes.
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Contact Applicant
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