Plain Clothed Millionaires LLC. | Application Preview
Plain Clothed Millionaires LLC is seeking government grant funding primarily to enhance their advertising and marketing efforts. The business believes that increased visibility will drive more traffic to their e-commerce platform and boost conversion rates.
Secondly, they aim to purchase products in bulk, which would significantly lower their cost of goods, especially in light of current inflation trends.
The company plans for a comprehensive growth strategy in 2023, focusing not only on increasing revenue and product offerings but also on hiring additional freelancing support in areas like advertising and customer service. Their goal is to achieve a year-over-year growth of 15-30%. They also intend to enter the wholesaling market to further diversify their revenue streams by selling their merchandise to other businesses.
The founder emphasizes a commitment to the brand's growth and accountability, stating that this dedication will help establish Plain Clothed Millionaires as a globally recognized apparel brand. They view their only competition as themselves, adopting a collaborative mindset rather than a competitive one, aiming instead to learn from others in the industry.
Their competitive edge lies in their goal to create apparel that makes a cultural impact, using high-quality materials and engaging advertising that fosters meaningful customer interactions. Each product is designed with a philosophy that encourages dialogue, resulting in an "Interaction With A Purpose" that invites customers to share their experiences and values associated with the brand. Overall, the company strives not just for one-time sales but for building a loyal community of brand ambassadors.
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General Information
Business Registration Number: 84-4167059
Location: Blacklick, OH, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Our #1 priority for use of funding is paid advertising & marketing. This is the area we have struggled with due to lack of funding available and if we can simply cast a wider net, I'm confident we can increase traffic to our e-commerce store and increase conversions accordingly. The next area we'd use funding would be in purchasing products in bulk vs small quantities. Making our products in bulk will drastically decrease the cost of goods vs paying just less than retail cost currently due to inflation worldwide.
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Business Plan
Beginning in 2023 as a company we will increase in all areas overall (revenue, products, supporters, reach, opportunities, etc.) We will increase our staff support (hiring more freelancers to support various aspects of the business from advertising, customer service, order support and creatives) in 2023 resulting in us having a much more stable and functioning support staff for the growth we'll see. Year over year our goal is to increase 15-30%. With the ability to fund our basic necessities I feel overly optimistic that we will meet or exceed our expectations. We will also be entering the wholesaling market which will increase our revenue and growth overall by selling our merchandise to other businesses seeking to carry brands like ours to diversify their options to their customers and audience. Investors should in invest in me because I'm dedicated to my business, I'm committed to its growth, I will be fully accountable for the areas of improvement necessary to better the business and I will work tirelessly to make Plain Clothed Millionaires a globally recognized apparel brand!
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Self Identified Competition
Humbly I would say our only competitors at the present is ourselves. I've come to learn in business the most who compete fail while those who collaborate succeed. This is where I make the statement, I believe our only competitors are ourselves as we seek to collaborate with, learn from, examine pitfalls and successes of others as well as structure our core business around the customer experience and being unique in our own rights. I believe this indirectly gives us a competitive edge over others as I believe that "You don't have to lose, for me to win" mentality. The difference between us and others would be we're truly seeking to make a cultural shift with our apparel. Using the best materials for merchandise, creating the most eye-catching advertising, offering the greatest incentives to purchase our products, etc. might gain us a one-time customer but our goal is repeat business with our supporter's aka customers becoming our indirect brand ambassadors because of how much they love our products and what they said for. At Plain Clothed Millionaires we seek to design "Merchandise With A Message". Every product we create has in it or on it one of our company's philosophies about life or business respectively. These philosophies are curated to encourage our brand mission which is "Interaction With A Purpose". Rarely does a piece of apparel stir up a conversation beyond surface level. Our goal is to develop apparel that actually catches an individual's attention from more than just the design of the apparel but more desirous to develop apparel that stirs up a brief conversation or interaction based on a common shared thought or interest about a topic or phrase we may have chosen on a specific piece of apparel. We call that interaction "Interaction With A Purpose". This gives our supporters to tell our story in a sense when asked about the apparel or even direct others to our website to check out that or similar products alike.
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Contact Applicant
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