Alpha Pigmentation | Application Preview
Alpha Pigmentation is seeking government grants to support startup costs, advertising, and additional equipment. The business is implementing an SEO/SEM advertising strategy, coupled with social media marketing and partnerships with local industries.
The applicant emphasizes their careful financial management and experience in running businesses, which, while not in the same field, has equipped them with skills in budgeting, inventory, forecasting, and marketing. This background, alongside a strong personal drive, positions them to succeed in this venture.
Currently, the main competition identified is Good Look Ink, a larger scalp micropigmentation provider located in Edina, MN. Alpha Pigmentation's competitive advantage lies in its focus on an underserved market segment—female clients experiencing hair loss, including those undergoing chemotherapy. The aim is to raise awareness among women about the availability of these services, while also serving male clients, who traditionally represent the majority in this industry.
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General Information
Business Registration Number: 88-3779825
Location: Bloomington, MN, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The funds will be used primarily for start up costs, advertising and some additional equipment.
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Business Plan
The business is currently being set up on an seo/sem advertising campaign. I will also be managing social media marketing and direct marketing/partnerships with local partner industries. I am meticulous with my finances. Every penny will be balanced and accounted for as with my personal finances. I am an extremely goal oriented and success driven individual. I have experience running and managing businesses, albeit not in the same field. This experience has made me proficient in budgeting, inventory, forecasting, marketing, etc. I will use my experience with business management and my personal drive to make this business successful.
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Self Identified Competition
Good Look Ink Goodlookink.com They are a scalp microigmentation provider in Edina, MN. They are the only competition that I know of in my vicinity. They are a national brand and a much larger operation than I am. My business is female owned and operated by myself, a single mother. I will be focusing on an extremely underserved segment in our market, which is female clients suffering from hair loss for any type of reason. While I will still be servicing male clients, which make up the majority of scalp micropigmentation customers, I will be working to advertise and market our services towards women and chemotherapy patients, to let them know this procedure is a viable option for them.
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Contact Applicant
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