Natural Mood & Vibe | Application Preview
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General Information
Business Registration Number: 32078144717
Location: Humble, TX, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The build out of a mobile store. This will include storage cabinets, shelves, A/c, generator and lights. It would have too be custom fit in order to fit the trailer exactly. I would need enough inventory to stock the mobile store and the build out of the complete trailer. It would allow the store to be moved and still allow the convenience of a in person store for customers to walk in and buy products. The trailer size would be 6x12 to start ranging $5800- $6200 Generators to power the trailer starts $3500 to $4500-up 9500 watts A/C - $1500-$1800 Custom builds (storage/ shelves/sales counter) in the trailer would range from $4500-$6000 Safety features like a grab bar and steps with handles- range between $200-$425 Wrap for advertising- $2800- $4300- Depends on the sq footage and the design Lights & wiring of the electrical - $800- $2000 for inside and out side of the trailer Inventory for 2 months to start would range between $1544.00- $2255- not including taxes on certain product Market range $300-$500 with Social media/ stationary items/ and different marketing strategies $2000-$2500 would be pit aside for errors or mistakes in the project
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Business Plan
The goal of the company’s marketing plan is to ensure long-term success and maximum visibility for the business in its targeted market. It will achieve this through the following measures: • Increase sales: Search engine optimization, well-organized content, user-friendly site, compelling calls to action, increase conversion rate. • Build brand awareness: Active social media program, promotions, reputation management. • Expansion: Grow our storefronts to locations in the future. • Enhance customer relationships: Improve interaction with existing and potential customers through E-mail marketing lists, online support (live chat), webinars, and content designed to give the visitor a reason to come back At start, Natural Mood & Vibe will be small business enterprise; it will have simple organizational structure with wide spans of control and little formalization. Simple structure is most widely practiced in small businesses where owner is also the manager. Having the right business structure is very important to us so we have laid the right plans that will ensure that our foundation is not only right but stays true to our core values, mission and vision as a company. We are sourcing for and will hire competent professionals who are diligent and true to work ethics into the various positions we have in our business.
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Self Identified Competition
It is nearly impossible for a business to not have any competition unless the product is extremely unique that the competitor is unable to replicate. In the candle industry, the market is competitive due to low barriers to entry and an increasing number of companies entering this market. Natural Mood & Vibe's competitive analysis includes the following key points for the competitors Bath & Body Works, Yankee Candles, and Simple Scents. Bath & Body Works: • Bath & Body Works is a retail store that specializes in personal care and home fragrance products. • They offer a wide range of products including candles, wax melts, and room sprays. • They have a strong brand recognition and a large customer base. • They offer a wide range of scents and a variety of seasonal and limited edition collections. • They have a strong online and offline presence, with over 1,800 stores worldwide. • They have a reputation for providing high-quality products at affordable prices. Yankee Candles: • Yankee Candles is a well-established brand that specializes in candles and home fragrance products. • They offer a wide range of scents, including classic, seasonal, and limited-edition collections. • They have a strong online and offline presence, with over 267 stores as of January 2022. • They have a reputation for providing high-quality, long-lasting candles. • They have a loyal customer base and a strong brand recognition. Simple Scents: • Simple Scents is a newer brand that specializes in candles and home fragrance products. • They offer a limited range of scents and products. • They mainly sell their products online, through their own website and some other e-commerce platforms. • They focus on providing natural, eco-friendly and sustainable products. • They have a niche audience and a small customer base, but they have a strong reputation for providing high-quality, all-natural products. These companies are considered competition because some are established and have spent a considerable amount of time operating in the market. Bath & Body Works and Yankee Candles have a wide range of products and a large customer base, while Simple Scents has a niche audience and a small customer base. Bath & Body Works and Yankee Candles have a strong online and offline presence, while Simple Scents mainly sells their products online. Still, we are not deterred by this as we are compelled from our advantage over them, which is our use of all-natural ingredients, eco-friendly packaging and a commitment to sustainability Natural Mood & Vibe has several competitive advantages over our main competitors, Bath & Body Works, Yankee Candles and Simple Scents: • All-Natural Ingredients: Our candles, wax melts, and aroma beads are made with all-natural ingredients, including soy wax and essential oils. This sets us apart from our competitors, who may use synthetic ingredients or chemicals in their products. • Eco-friendly Packaging: Our products are packaged in eco-friendly materials that are recyclable or biodegradable, this differentiates us from our competitors who may not have the same level of commitment to sustainability. • Sustainability: We are committed to using environmentally-friendly and sustainable practices in all aspects of our business. This includes sourcing ingredients and packaging materials. This differentiates us from our competitors, who may not have the same level of commitment to sustainability. • Unique Scents: We offer a unique range of scents that are carefully curated to provide a luxury and unique experience. This sets us apart from our competitors who may offer more traditional and common scents. • Personalized Service: We offer personalized service to our customers and work closely with them to understand their needs and preferences, this sets us apart from our competitors who may not have the same level of customer service. • Online and Offline presence: We plan to sell our products through our website and various e-commerce platforms as well as through wholesale partnerships, this will give us a strong online and offline presence. This sets us apart from our competitors who may only have an online presence or only have an offline presence. By focusing on our unique selling points of all-natural ingredients, eco-friendly packaging, sustainability, unique scents, personalized service, and strong online and offline presence, we believe that Natural Mood & Vibe can stand out in the home fragrance market and differentiate ourselves from our competitors.
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