Mud & Moo Boitique | Application Preview
Mud & Moo Boutique is seeking government grant funding to complete its remodeling and acquire inventory. The owners aim to enhance customer experience by expanding to an online platform for orders and shipping, as well as developing a dedicated app for convenient purchasing and pick-up options.
As a women-owned business in a small community, Mud & Moo Boutique is focused on creating an innovative shopping experience for local customers. The owners have demonstrated commitment through extensive renovation efforts and are motivated to establish a successful brick-and-mortar store.
While competition exists with a Maurice's in a neighboring town and another boutique 20 miles away, Mud & Moo Boutique plans to differentiate itself by offering unique and trendy styles not available locally. Being long-time residents, the owners have established relationships within the community, fostering a supportive customer base. Their commitment to promoting local shopping aligns well with the town's values, enhancing their competitive advantage.
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General Information
Business Registration Number: 882542545
Location: Rock Falls, IL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
We will use the funding to finish a remodel and purchase inventory.
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Business Plan
We plan on expanding to a website and online orders with shipping. We would also like to create our own app where customers can purchase from there for store pick up or shipping. We are a women owned business in a small town trying to create a new shopping experience for our local customers with plans to expand to a website for online purchases and shipping. My business partner and I are goal oriented and have put in a lot of hard work so far with remodeling on our own and pushing to get our brick and mortar store open.
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Self Identified Competition
We have a Maurice’s in the next town over but we will carry different styles. There is another Boutique in Dixon, IL about 20 miles away. There are not any other Boutiques located in our town. We were both born and raised in the area so we already know a lot of people and have a good report with customers and people from our other current jobs. We will carry different styles and trendy clothing than offered nearby. Our town pushes to shop small shop local.
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Contact Applicant
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