Henry Ellis Ventures LLC DBA Controller Game Loung | Application Preview
Henry Ellis Ventures LLC, operating as Controller Game Lounge, is seeking government grant funding to enhance its gaming facility by acquiring an additional rental unit and implementing new PC gaming units. This expansion aims to improve current offerings and elevate the quality of gaming camps targeted primarily at families and children. As more young children pursue careers in technology and coding, there is a growing demand for facilities that provide related classes, a need that is currently underserved.
The business plan includes plans for franchising to suburban metropolitan areas, building necessary business-to-business relationships, and developing supporting materials like franchising agreements and employee handbooks. This initiative will also require an increase in sales and marketing personnel.
Controller Game Lounge emerged during the COVID-19 pandemic and has successfully maintained operations without external funding. Its resilience positions it as a leader in the gaming industry, showcasing its potential for further success with financial backing.
The company's main competitors in the broader family entertainment sector include Flashback Games, Stars and Strikes, Andretti's, and Dave and Busters. However, Controller Game Lounge differentiates itself by offering a family-friendly, intimate atmosphere where youth can relax and parents feel secure. The establishment prioritizes cleanliness and excellent customer service while providing diverse entertainment options, including board games and karaoke. This unique experience sets Controller Game Lounge apart in the market.
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General Information
Business Registration Number: 20000678
Location: Loganville, GA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Monies awarded to Controller Game Lounge would be used to expand our facility by securing a third rental unit adjacent to our existing facility along with the acquisition and deployment of PC gaming units to expand current offerings for daily utilization and to enhance the quality of our gaming camps which are marketed to families and highly utilized by children . In the current environment where young children aspire for careers in tech and coding related employment, there is a large market of parents that seek facilities that offer coding classes and very few firms available to supply the demand.
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Business Plan
Our leading growth initiative is to franchise the operation to suburban metropolitan areas. Currently, we only have one location. This endeavor would require the cultivation of business-to-business relationships for sourcing and service providers, trademark and copywriting support to produce franchising agreements, operation guides and employee handbooks, increase in sales and marketing staff among other needs. Controller Game Lounge provides a leisure type service that was birthed during the onset of the COVID-19 Pandemic. We not only weathered the storm without any outside startup funding or financial support, we have remained solvent and a leader in our industry. This demonstrates our aptitude and diligence for success. With financial assistance, we can blow the roof off an entirely new way to experience social gaming.
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Self Identified Competition
We have very few true competitors. Loosely, Flashback games, Stars and Strikes, Andretti's and Dave and Busters would be the closest competition based on family entertainment. Controller Game Lounge is a family friendly establishment. Rather than maintain a huge facility, we provide a more intimate and inclusive experience where youth are free to be themselves and parents are assured a safe and hospitable environment. We maintain high levels cleanliness, excellent customer service and strive to identify methods of making visits to our facility virtually effortless. Controller further supports the family unit by offering a large variety of board games with staff guides for instruction, tabletop games and even karaoke. The experience of Controller Game Lounge is simply unmatched.
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Contact Applicant
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