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July 9, 2025, 7:20 am UTC

Merrymint LLC 202103271474837 | Government Grant Application

Merrymint LLC | Application Preview

 

Merrymint LLC is seeking government grant funding to enhance advertising efforts aimed at boosting customer acquisition and expanding inventory. Their business plan focuses on establishing a stronger local presence through community partnerships, achieving a 100x increase in online sales year over year, and developing international shipping capabilities within five years.

The founders, both mothers, emphasize their dedication to building a business centered around celebrations, noting the lack of local options for unique party supplies. Their mission is to simplify the process of planning celebrations, making them beautiful and memorable for their community and beyond.

In terms of competition, they acknowledge larger entities like Party City, Amazon, and Target. Although they face challenges from these established brands regarding name recognition and pricing, Merrymint LLC's competitive edge lies in their personalized service. They focus on providing a tailored 1:1 experience with clients, offering unique items and a custom approach to celebration planning that sets them apart from larger retailers.

  • General Information

    Business Registration Number: 202103271474837

    Location: Evansville, IN, United States

    Length of Operation: 1-5

    Number of Employees: 1-10 Employees

    Annual Gross Income: Less than $100k

    Annual Gross Expense: Less than $100k

    Open to Loans: NO

  • Funding Usage

    We will use this funding to focus on advertising to increase our customer acquisition and on inventory.

  • Business Plan

    We hope to increase our local footprint through key community partnerships, grow our online sales with a goal of 100x year over year, and hope to develop our own products to ship internationally by year 5. We are two moms who have put everything on the line to start the business of our dreams. We believe that every day there is something to celebrate, but there was no where in our community to buy unique celebration items (party decor and table settings, balloons, etc). We started with just our storefront, and realized quickly that our clients wanted a modern space to host and design services to make celebration as easy as possible. Over 12 months, our mission has solidified. We exist to help our community (and the broader global market) make celebrations easy and beautiful. We help our clients make all events, big and small, beautiful and memorable.

  • Self Identified Competition

    Party City - though we are priced similarly, they have stronger name recognition. Amazon/Target/Big Box - they are able to keep pricing much lower than us due to their high level of market share/demand. We work directly with our clients and customers to provide a 1:1 experience. We listen to their needs and curate the perfect celebration on their behalf. We carry unique items in our store, and are able to order unique items for clients upon request. We make it easy and painless.

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