4AM Indie Publicity | Application Preview
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General Information
Business Registration Number: 623643153
Location: Clayton, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
I will use 20% to pay down debts, 25% to pay contractors and people who work for me, 20% to secure business licenses and insurance and pay other expenses, 25% to throw a well-thought-out networking event for my clients and their friends so that I can meet new clients and build community (which is important to gain business in my industry, music). and 10% for other basic expenses such as the yearly fee for my website.
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Business Plan
I want to take it full time. I have an entire system in place for bringing in new business. I have begun making friends in the music industry, and we help each other to grow our businesses by trading services. This means I need some funds to make sure I can get their services taken care of. I have begun to budget out campaign costs for each client and this has allowed me to save quite a bit. I also have a well-oiled machine of happy clients who introduce me to new clients, so excellent service is a big part of my growth strategy, which also means I have to invest in campaigns. . Through networking and throwing occasional events, as well as traveling to meet clients, I can build and solidify relationships to work for me. This business works face-to-face and on favors. Events are a huge part of that, and they are where most business is done. The events and other efforts would require some marketing, but are a very important part of my strategy. Ads and physical direct marketing would be important. My revenue increased this year by almost over 40%, almost 50%. The year before that revenue increased 25%. I have garnered over 100 media features for my clients, who's songs have been streamed over 300,000 times from working with me and who have gained over 125,000 followers on Spotify. This year, I went from no contractors/employees to having three. My My clients are happy with me and bring new clients. In short, I fought to get good at what I do and now that I am, I can get as much business as I want. I have owned this business for three years and I've learned a lot. I have both a marketing and writing background that serve me very well in music publicity. A couple years ago I was struggling to bring in business but now people seek me out. I am listed all across the web where musicians can find me, in clever spots, including on music submission sites and in my own media.
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Self Identified Competition
Diffusion PR spans the US and UK. They are priced a bit higher and focus less on the media side. GRRRL Music is a small PR upstart made up of two women in my network. They bolster their consulting services, which they sell as a certain amount of hours per month, with music content such as robust playlists featuring their favorite music. TrendPR has a sleek and easy-to-use website and is very modern. Diffusion, GRRRL, and Trend all represent goals for how I want 4AM Indie Publicity to be. Diffusion is a full-on PR agency, offering the most services. While their international reach is impressive, I want to be more tightly focused than Diffusion. 4AM focuses on media only: print/blogs, radio, podcasts, playlists, and influencers. We do not do general social media or online presence, making us a tightly focused publicity agency instead of a PR firm. To improve upon GRRRL, I do not do hourly rates, but instead I have them pay by guaranteed results (ie, 3 guaranteed print features). Trend has a focus mostly on media but with brand management and "lifestyle", meaning pivoting them into a non-music niche. I want to grow my clients' careers in music specifically and only. What I like about trend is it's ability to switch from national to local news, and we do the same, tailored to each artist's needs.
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Contact Applicant
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