Sekunda, A professional Nursing Corporation | Application Preview
Sekunda, A Professional Nursing Corporation, is applying for government grants to establish a solid infrastructure for its operations. The funding will primarily serve as seed money for several initiatives: creating a digital storefront, developing a logo and interface, purchasing necessary equipment, and renovating the physical location. Additionally, about 10% of the funds will cover ongoing startup expenses.
The business plan emphasizes rigorous market research to better understand current and potential clients, ensuring offerings meet customer needs. Sekunda aims to implement a comprehensive sales strategy focused on patient satisfaction and retention, recognizing that retaining customers is significantly more cost-effective than acquiring new ones. The plan includes participation in networking events to enhance brand visibility and attract new customers. The corporation also embraces corporate social responsibility, particularly in addressing the needs of the veteran community through dedicated treatments and discounts.
As an African American female veteran with six years of service as a combat medic and over a decade of medical experience, the founder brings a unique perspective. She is currently a nurse practitioner nearing completion of her doctorate, focusing on mental health, particularly PTSD in veterans and first responders. Sekunda plans to offer innovative approaches to weight management and hormone therapy for menopausal women, tapping into a growing market expected to expand at a 7.55% CAGR.
In terms of competition, the company will differentiate itself from existing entities like Optimal You and Gameday Men's Health by fostering a culture of empowerment and transparency. This approach aims to cultivate top-tier service and sustainable growth. With targeted marketing strategies that leverage social media and a strong visual identity, Sekunda intends to build a reputable brand that stands out in the healthcare industry, particularly in its dedication to serving military personnel and first responders.
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General Information
Business Registration Number: 88-2200076
Location: Murrieta, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: $250k to $500k
Open to Loans: YES
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Funding Usage
The money will be used as a seed fund to create the infrastructure that will enable the business to operate, including building a digital storefront and developing the company’s image logo and interface—requisition of equipment, and initial renovation of the physical location. About 10% of the fund will go towards ongoing expenses throughout the process of starting up the endeavor.
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Business Plan
I am constantly doing research, such as market research so that I can better understand my existing customers and potential customers. Understanding my target market and being aware of their wants is crucial. I can then see how the company may develop and adapt to suit those needs—also researching competitors. Making the best options about how to scale my small business can be influenced by understanding their strengths and shortcomings. I plan to utilize a sales funnel holistically addressing patient wants and needs. Using an advisory approach provides choices and treatment plans that the patient will have complete control to scale to their wants, conditions, and financial capacity. Increase Customer Retention and build customer loyalty, which can increase sales. Focusing on client retention prevents the company from spending money on things that aren't a sure investment because it costs five times as much to acquire new customers as it does to keep existing ones. Participate in networking events. Increasing my brand visibility can help me attract new customers and grow the business—I Practice Corporate Social Responsibility, which means recognizing my business's impact on all aspects of the community. Many customers want to do business with a company that matches their values—for example, approaching the veteran community with appropriate treatments that can significantly improve quality of life with designated and dedicated treatment plants under favorable conditions meaning specific discounts for veterans. Establishing a strategic alliance with another company can help expand the existing customer base or align the growth with the strategic objectives of the business strategy. I also plan to franchise my Small Business which will help bring in more revenue. Lastly, I plan to measure what works and refine it. While there are a variety of strategies I can use to grow my small business, it's essential to measure what's working. I am an African American female veteran who devoted six years in the US Army, protecting and defending our country as a combat medic. I have over ten years of experience in the medical field and am currently a nurse practitioner enrolled and in the process of completing my doctorate in November 2023. I have a solid connection to the veterans, and one of the areas in that I will be providing services is mental health with a primary focus on PTSD. I plan to treat all first responders and military members suffering from this condition. My focus will also be on obese persons who receive novel weight-management care employing cutting-edge medical techniques that can reclaim a healthy way of life. I have advanced IV therapy for PTSD using cutting-edge medical methods. As a kind of treatment for menopausal women, BHRT promotes an excellent hormonal balance, allows for treating symptoms, and supports an active, healthy lifestyle. Additionally, this cutting-edge business can demonstrate that it is going after a lucrative and expandable industry with an estimated CAGR of 7.55%.
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Self Identified Competition
An Optimal you, Gameday Men's health, and platinum women's health. It focuses on creating an empowering transparent culture that will enable top-tier service and sustainability with growth from within—establishing processes that can be scaled and built upon as the foundation and investing in marketing techniques that use social media, valuable content, and a premium visual identity. Because of this, My Company will be able to establish its reputation in the industry and, consequently, stand out from the competitors. My company will also cater to first responders and the military, intensely appreciating their services.
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Contact Applicant
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